Mazda announced a three-phase plan to electrification with a USD 11 billion investment

23 November 2022, 01:55:17

Mazda announced a three-phase plan to electrification with a USD 11 billion investmentMazda Motor Corporation has updated its mid-term management plan to 2030. The company renews its commitment to achieving carbon neutrality across all business areas by 2050 and announces further electrification of its vehicle range. The environment in which automobile manufacturers operate has changed dramatically in recent years. This applies in particular to Europe with the growing proportion of electrified vehicles and the associated legal regulations. In order to be able to react flexibly to these changes, Mazda is presenting a three-phase plan up to 2030.

Phase I: Accelerating electrification as part of the multi-solution approach

From now through 2024, phase one will focus the company on becoming more resilient to changes in the business environment. To this end, Mazda is focusing on strengthening technology development and supply chains as well as further reducing costs. Mazda continues to drive the electrification of its vehicle fleet and will introduce attractive products that comply with the regulations in the respective markets. The company consistently implements its multi-solution approach.

Phase II: Transition to electrification

In the years 2025 to 2027, the company will continue to push ahead with the electrification of the model range in view of more demanding regulations in the second phase, especially in Europe. This includes both refining and leveraging Mazda's electrification and production technologies, as well as introducing new battery electric vehicles around the world.

Phase III: Adoption of electric vehicles by 2030 through strategic partnerships

The transition to electrification will be completed in the third phase by 2030. This is achieved with the help of cooperation. Mazda will continue to source batteries from its partner companies such as Panasonic. In addition to the existing suppliers, Mazda recently agreed with Envision AESC, a Japanese joint venture, to supply batteries for electric car production in Japan. As Mazda launches more battery-electric models in the medium term, the company will also explore opportunities to invest in battery manufacturing.

Mazda has also agreed on joint development and production of highly efficient electric drives with various partners. Cooperation partners include Imasen Electric Industrial Co., Ltd., Ondo Corporation, Chuo Kaseihin Co., Inc., Hiroshima Aluminum Industry Co., Ltd., HIROTEC Corporation, Fukuta Electric & Machinery Co., Ltd. and ROHM Co.,Ltd.

In a first step towards the electrification of all models by 2030, Mazda has joined a joint venture that is developing highly efficient production technology and establishing a production and delivery structure for electric drives.

Mazda has also agreed to jointly develop inverters, including silicon carbide semiconductors, and signed a statement on the joint development of advanced motor technologies. Mazda has also established a joint venture company for learning and developing engine technologies together with two partner companies.

Mazda will also continue to improve the safety of its vehicles - a key aspect is the development of advanced, human-centric driver assistance systems.

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2022 Audi e-tron S quattro

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2021 Audi e-tron S Sportback quattro

2021 Audi e-tron S Sportback quattro

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Length: 193.0 in / 4902 mm
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2021 Audi e-tron S quattro

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Length: 193.0 in / 4902 mm
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2022 Audi Q4 Sportback e-tron 50 quattro

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2022 Audi Q4 Sportback e-tron 50 quattro

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