Chevrolet Silverado EV makes commercial debut at big game

17 February 2022, 09:24:00

Chevrolet Silverado EV makes commercial debut at big gameThe first-ever Chevy Silverado EV made its commercial debut during the big game in "New Generation," a modernized version of the opening sequence from the classic show "The Sopranos."

The HBO series, which aired from 1999 to 2007, has experienced a resurgence in popularity over the last two years, as original fans rediscover the hit series and a new generation of viewers dive into the drama. In the original title sequence, Tony Soprano drove a 1999 Chevy Suburban from Manhattan to New Jersey. Chevy updated the widely recognized opener with modern interpretations. Notably, these include Tony's daughter, Meadow, driving the 2024 Silverado EV.

"This spot is about taking a nontraditional approach for a nontraditional electric truck," said Steve Majoros, vice president of Chevrolet Marketing. "The Silverado EV redefines our best-selling nameplate, while the spot envisions what the next generation of ‘The Sopranos’ might look like today. The spot cements the Silverado EV's position within American culture."

"New Generation" features updated and optimistic interpretations from the original driving scene, including Jamie-Lynn Sigler who played Meadow with a lollipop instead of Tony smoking a cigar, a happy reunion between Meadow and Robert Iler who played her brother A.J., and Meadow using the Silverado EV's Four-Wheel Steer technology, which helps make parking maneuvers much easier.

The spot was created by Chevy's creative agency of record Commonwealth // McCann and features leading creatives from "The Sopranos." It highlights several key features of the first-ever Silverado EV, which is expected to offer a GM-estimated 400 miles of all-electric range1 on a full charge, four-wheel steering, available 17-inch diagonal LCD freeform infotainment screen, available 11-inch diagonal reconfigurable driver instrument display, available fixed-glass roof and available 24-inch wheels.

In spring 2023, the Silverado EV will debut a WT model. In fall 2023, the fully loaded RST First Edition model will debut. Reservations for the Chevrolet Silverado EV are available now at Chevrolet.com.

Related news

News related to Chevrolet, Chevy or Silverado EV

GM and Glencore enter multi-year cobalt supply agreement

Glencore and General Motors announced today a multi-year sourcing agreement in which Glencore will supply GM with cobalt from its Murrin Murrin operation in Australia. Cobalt is an important metal in the production of EV batteries, and the cobalt processed from Australia will be used in GM’s Ultium battery cathodes, which will power electric vehicles such as the Chevrolet Silverado EV, GMC HUMMER EV, and Cadillac...

13 April 2022

GM previews the all-electric Chevrolet Blazer SS, will be available in a year's time

Chevrolet provided a glimpse of the all-electric Chevrolet Blazer SS, which will be the first Chevy EV to feature a performance SS model. The all-electric Blazer SS will make its debut later this year and will be available in spring 2023.

9 March 2022

GM and POSCO Chemical will build a plant for cathode active material in Canada for GM's Ultium batteries

General Motors and POSCO Chemical announced that they are working with the governments of Canada and Quebec to build a new facility in Bécancour, Quebec, estimated at $400 million (C$500 million). The new facility will produce cathode active material (CAM) for GM's Ultium batteries, which will power electric vehicles such as the Chevrolet Silverado EV, GMC HUMMER EV, and Cadillac LYRIQ. The companies previously...

7 March 2022

The 2024 Chevrolet Silverado EV pickup goes official

Today, Chevrolet introduced the 2024 Silverado EV - the reimagining of the brand’s best-selling nameplate, packed with the power and capability expected of Chevy Trucks, offering: Expected GM-estimated 400-mile range1 on a full charge offered on Work Truck (WT) and RST Up to 664 horsepower with more than 780 lb-ft of torque in available max power Wide Open Watts Mode on RST, enabling a GM-estimated 0-60 mph time of...

5 January 2022

Chevrolet Previews Equinox EV

Chevrolet will expand its EV lineup in fall 2023 to include the Equinox EV, an affordable, functional compact SUV that will start at an estimated MSRP of around $30,0001 in the U.S. The Equinox EV, which will be launched with both fleet and retail versions, including LT and RS trims, will leverage GM's Ultium Platform. The announcement of the Equinox EV comes on the heels of Chevy’s reveal of the 2024 Silverado EV...

5 January 2022

The new 2022 Chevrolet Menlo EV is launched in China with an improved range of 518 km

The 2022 Chevrolet Menlo EV sporty-looking sedan has an improved electric range of up to 518 km on a single charge. With a new 61.1-kWh high-performance ternary lithium battery pack and upgraded motor system, the 2022 Menlo generates 130 kW of maximum power and has a top speed of 170 km/h. Its electricity consumption is 2.6 kWh/100 km. It offers the performance and styling that Chevrolet customers demand along with...

25 November 2021

Chevrolet Silverado EV will debut at CES 2022

Chevrolet will debut the all-electric Silverado at CES 2022. The reveal will take place during the opening keynote delivered by General Motors Chair and CEO Mary Barra on Wednesday, Jan. 5, 2022. The brand also confirmed the Silverado electric pickup will feature an available segment-leading fixed-glass roof for retail models, offering expansive visibility, increased headroom, and an enhanced experience of...

6 October 2021

Chevrolet Silverado Electric Pickup in the making, the Hummer EV SUV will be built at the Factory ZERO plant

General Motors President Mark Reuss today announced Chevrolet will introduce a Silverado electric pickup truck that will be built at the company's Factory ZERO assembly plant in Detroit and Hamtramck, Michigan. Reuss also confirmed the recently revealed GMC HUMMER EV SUV will be built at Factory ZERO. The Chevrolet Silverado electric full-size pickup is designed from the ground up to be an EV, harnessing the best of...

6 April 2021

2022 Chevrolet Bolt EUV and Bolt EV go official - specifications and prices

GM has unveiled the all-new 2022 Chevrolet Bolt EUV and 2022 Chevrolet Bolt EV. "The new Bolt EUV is the best of the Bolt EV packaged in an SUV-like vehicle with more technology and features, giving customers more choices and reasons to switch to electric," said Steve Hill, vice president of Chevrolet. Here's a list of all announced trim levels for the Bolt EUV and the Bolt EV. Details will be added over time when...

14 February 2021

The 2022 Chevrolet Bolt EUV and Bolt EV will be unveiled on February 14

Chevrolet announced that it will unveil the 2022 Chevrolet Bolt EUV and the 2022 Chevrolet Bolt EV. For the reveal, the brand is teaming up with Walt Disney World to show "how magic can take place when the imagination is electrified." The two EVs will go on sale in the summer of 2021.

20 January 2021

GM plans 30 new EV models globally for the next 5 years

General Motors has announced an ambitious plan for its development as an EV manufacturer for the next decade. For starters, GM plans on launching 30 new electric vehicles around the globe by 2025. More than 20 of those will be available in North America. Cadillac, GMC, Chevrolet, and Buick will all be represented, with EVs at all price points for work, adventure, performance, and family use. At the end of the...

19 November 2020

GM unveils plans for new EVs and battery techs for 500-600 mi ranges

According to GM's 2019 Sustainability Report, the company unveils plans for releasing at least 20 new electric vehicles by 2023. Here they are brand by brand: Chevrolet One of the new Chevrolet EVs will be a mid-sized SUV for the US market based on the new BEV3 platform which was unveiled earlier this year together with the new Ultium battery system. Another model will be the Chevrolet BET pickup truck with more...

18 July 2020

GM will launch 2021 Chevy Bolt EV, 2022 Bolt EUV, Cadillac Lyriq and GMC HUMMER EV

In addition to unveiling its new modular platform for EVs and the new Ultium battery system, today General Motors announced that four of its brands will be launching new EVs starting this year. These include Chevrolet, Cadillac, GMC, and Buick. Chevrolet will launch a new Bolt EV in late 2020 and will follow with the 2022 Bolt EUV which will be launched in the summer of 2021. The Bolt EUV will be the first vehicle...

4 March 2020

GM updates Energy Assist in the myChevrolet mobile app

General Motors has announced several updates to the Energy Assist feature in the myChevrolet mobile app for Chevrolet Bolt EV owners. The app is now displaying dynamic data from charging networks EVgo and ChargePoint to indicate if a charging station is available. Аdditional charging providers will be added throughout 2020, including EV Connect. At eligible charging stations, owners can now link their EVgo account...

20 February 2020

EV Specifications

Complete specifications of EVs, grouped according to their brand and year

AudiBMWBytonChevroletDaciae.GOFIATFordGenesisHondaHyundaiJaguarKIAMazdaMercedes-BenzMGMININIONissanOpelPeugeotPolestarPorscheRenaultRivianSEATŠKODAsmartTeslaVolkswagenVolvo

Featured

Specifications of some of the most interesting and anticipated EVs.

2022 Audi e-tron S Sportback quattro

2022 Audi e-tron S Sportback quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 63.6 in / 1615 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2022 Audi e-tron S quattro

2022 Audi e-tron S quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 64.1 in / 1629 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2021 Audi e-tron S Sportback quattro

2021 Audi e-tron S Sportback quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 63.6 in / 1615 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2021 Audi e-tron S quattro

2021 Audi e-tron S quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 64.1 in / 1629 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2022 Audi Q4 Sportback e-tron 50 quattro

2022 Audi Q4 Sportback e-tron 50 quattro Vorsprung

Doors: 5, Seats: 5
Length: 180.6 in / 4588 mm
Height: 63.5 in / 1614 mm
Curb weight: 4717.89 lb / 2140 kg
Electric motor #1: 150 kW, 310 Nm, Location: Rear
Electric motor #2: 70 kW, 150 Nm, Location: Front
Battery: 82 kWh, Voltage: 400 V

2022 Audi Q4 Sportback e-tron 50 quattro

2022 Audi Q4 Sportback e-tron 50 quattro Edition 1

Doors: 5, Seats: 5
Length: 180.6 in / 4588 mm
Height: 63.5 in / 1614 mm
Curb weight: 4717.89 lb / 2140 kg
Electric motor #1: 150 kW, 310 Nm, Location: Rear
Electric motor #2: 70 kW, 150 Nm, Location: Front
Battery: 82 kWh, Voltage: 400 V

2022 Audi Q4 Sportback e-tron 50 quattro

2022 Audi Q4 Sportback e-tron 50 quattro S Line

Doors: 5, Seats: 5
Length: 180.6 in / 4588 mm
Height: 63.5 in / 1614 mm
Curb weight: 4717.89 lb / 2140 kg
Electric motor #1: 150 kW, 310 Nm, Location: Rear
Electric motor #2: 70 kW, 150 Nm, Location: Front
Battery: 82 kWh, Voltage: 400 V

2022 Ford F-150 Lightning

2022 Ford F-150 Lightning PLATINUM Extended Range (710A)

Doors: 4, Seats: 5
Length: 232.7 in / 5911 mm
Location: Rear
Location: Front
Battery: 131 kWh

2022 Ford F-150 Lightning

2022 Ford F-150 Lightning LARIAT Extended Range (511A)

Doors: 4, Seats: 5
Length: 232.7 in / 5911 mm
Location: Rear
Location: Front
Battery: 131 kWh

2022 Mercedes-Benz AMG EQS

2022 Mercedes-Benz AMG EQS 53 4MATIC+

Doors: 5, Seats: 5
Length: 205.6 in / 5223 mm
Height: 59.8 in / 1520 mm
Curb weight: 5853.27 lb / 2655 kg
Electric motor #1: 245 kW @ 4500 - 13500 rpm, 565 Nm, Location: Rear
Electric motor #2: 239 kW, 290 Nm, Location: Front
Battery: 107.8 kWh, Voltage: 500 V

2022 Mercedes-Benz EQS

2022 Mercedes-Benz EQS 580 4MATIC

Doors: 5, Seats: 5
Length: 205.4 in / 5216 mm
Height: 59.5 in / 1512 mm
Curb weight: 5698.95 lb / 2585 kg
Electric motor #1: 245 kW @ 4500 - 13500 rpm, 565 Nm, Location: Rear
Electric motor #2: 140 kW, 290 Nm, Location: Front
Battery: 107.8 kWh, Voltage: 500 V

2022 Mercedes-Benz EQS

2022 Mercedes-Benz EQS 450+

Doors: 5, Seats: 5
Length: 205.4 in / 5216 mm
Height: 59.5 in / 1512 mm
Curb weight: 5467.46 lb / 2480 kg
Electric motor: 245 kW @ 4500 - 13500 rpm, 568 Nm, Location: Rear
Battery: 107.8 kWh, Voltage: 500 V

2022 Genesis GV60

2022 Genesis GV60 Performance AWD

Doors: 5, Seats: 5
Length: 177.8 in / 4515 mm
Width: 74.4 in / 1890 mm
Height: 62.2 in / 1580 mm
Curb weight: 4761.98 lb / 2160 kg
Electric motor #1: 160 kW, 350 Nm, Location: Rear
Electric motor #2: 160 kW, 350 Nm, Location: Front
Battery: 77.4 kWh, Voltage: 800 V

2022 KIA EV6

2022 KIA EV6 Extended Range 4WD GT

Length: 184.8 in / 4695 mm
Height: 61.0 in / 1550 mm
Location: Rear
Location: Front
Battery: 77.4 kWh, Voltage: 697 V

2022 KIA EV6

2022 KIA EV6 Extended Range 4WD GT-Line S

Length: 184.8 in / 4695 mm
Height: 61.0 in / 1550 mm
Curb weight: 4530.5 lb / 2055 kg
Electric motor #1: 165 kW @ 4500 - 7700 rpm, 350 Nm @ 4500 - 7700 rpm, Location: Rear
Electric motor #2: 74 kW @ 4500 - 7700 rpm, 255 Nm @ 4500 - 7700 rpm, Location: Front
Battery: 77.4 kWh, Voltage: 697 V

2022 KIA EV6

2022 KIA EV6 Extended Range 4WD GT-Line

Length: 184.8 in / 4695 mm
Height: 61.0 in / 1550 mm
Curb weight: 4497.43 lb / 2040 kg
Electric motor #1: 165 kW @ 4500 - 7700 rpm, 350 Nm @ 4500 - 7700 rpm, Location: Rear
Electric motor #2: 74 kW @ 4500 - 7700 rpm, 255 Nm @ 4500 - 7700 rpm, Location: Front
Battery: 77.4 kWh, Voltage: 697 V

2022 BMW iX xDrive50

2022 BMW iX xDrive50

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5379.28 lb / 2440 kg
Electric motor #1: 250 kW, 400 Nm, Location: Rear
Electric motor #2: 200 kW, 352 Nm, Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2022 BMW i4 M50

2022 BMW i4 M50

Doors: 5, Seats: 5
Length: 188.3 in / 4783 mm
Width: 72.9 in / 1852 mm
Height: 57.0 in / 1448 mm
Curb weight: 5048.59 lb / 2290 kg
Electric motor #1: 230 kW @ 8000 - 17000 rpm, Location: Rear
Electric motor #2: 190 kW @ 8000 - 17000 rpm, Location: Front
Battery: 83.9 kWh, Voltage: 398.5 V