Chevrolet Silverado EV makes commercial debut at big game

17 February 2022, 09:24:00

The first-ever Chevy Silverado EV made its commercial debut during the big game in "New Generation," a modernized version of the opening sequence from the classic show "The Sopranos."

The HBO series, which aired from 1999 to 2007, has experienced a resurgence in popularity over the last two years, as original fans rediscover the hit series and a new generation of viewers dive into the drama. In the original title sequence, Tony Soprano drove a 1999 Chevy Suburban from Manhattan to New Jersey. Chevy updated the widely recognized opener with modern interpretations. Notably, these include Tony's daughter, Meadow, driving the 2024 Silverado EV.

"This spot is about taking a nontraditional approach for a nontraditional electric truck," said Steve Majoros, vice president of Chevrolet Marketing. "The Silverado EV redefines our best-selling nameplate, while the spot envisions what the next generation of ‘The Sopranos’ might look like today. The spot cements the Silverado EV's position within American culture."

"New Generation" features updated and optimistic interpretations from the original driving scene, including Jamie-Lynn Sigler who played Meadow with a lollipop instead of Tony smoking a cigar, a happy reunion between Meadow and Robert Iler who played her brother A.J., and Meadow using the Silverado EV's Four-Wheel Steer technology, which helps make parking maneuvers much easier.

The spot was created by Chevy's creative agency of record Commonwealth // McCann and features leading creatives from "The Sopranos." It highlights several key features of the first-ever Silverado EV, which is expected to offer a GM-estimated 400 miles of all-electric range1 on a full charge, four-wheel steering, available 17-inch diagonal LCD freeform infotainment screen, available 11-inch diagonal reconfigurable driver instrument display, available fixed-glass roof and available 24-inch wheels.

In spring 2023, the Silverado EV will debut a WT model. In fall 2023, the fully loaded RST First Edition model will debut. Reservations for the Chevrolet Silverado EV are available now at Chevrolet.com.

News related to Chevrolet, Chevy or Silverado EV

Chevrolet is reigniting excitement around its beloved electric hatchback with the announcement of a next-generation Bolt EV, slated for a return to the market in early 2026. While the 2027 Chevy Bolt hasn't been officially detailed yet, it is confirmed that the model is charging ahead, backed by a new battery platform that promises to elevate its performance, efficiency, and accessibility. The message is clear: GM...

10 October 2025

Automakers in North America are increasingly reducing on‑the‑road prices for battery electric vehicles by amounts close to the former $7,500 federal tax credit. Manufacturers are applying the savings in different ways: permanent MSRP adjustments, time‑limited rebates applied at the point of sale, or larger dealer incentives that lower the cash price before financing or leasing. The strategy shortens the cash gap for...

5 October 2025

The 2025 Chevrolet Silverado EV will launch in three trims later this year with more range, content, and price options for retail and commercial customers. The Silverado EV offers new technology, range, and design packages across Work Truck (WT), LT, and RST trims with up to 492 miles of range. The starting MSRP is as low as USD 57,095. Select retail models may qualify for the full $7,500 federal tax credit for...

8 October 2024

The all-electric Chevrolet Equinox EV is available now with a starting MSRP of USD 43,295. The base Equinox EV LT with a starting MSRP of $34,995 will be available for ordering later in the year. The model’s expressive design has an athletic, bold, and commanding appearance that is instantly recognizable as a Chevy SUV. Two distinctive personalities — LT and RS — are offered in both FWD and AWD drive configurations...

14 May 2024

Chevrolet has announced that the production of the 2024 Silverado EV First Edition RST is now underway, offering increased driving range and payload capacity. The 2024 Silverado EV — the reimagining of the brand’s best-selling nameplate — is packed with the power and capability expected of Chevy Trucks, including: EPA-estimated 450-mile range on a full charge on 4WT GM-estimated 440-mile range on a full charge on...

13 May 2024

General Motors has updated the Chevrolet Blazer EV by increasing them with around USD 9,000 as follows: Chevrolet Blazer 2LT - MSRP USD 56,715; available fall 2023 Chevrolet Blazer 2LT AWD/RWD - MSRP USD 60,125 / USD 61,790; available summer 2023 The Chevrolet Blazer 1LT trim has been obviously put off as it is now not available on the Chevrolet website. Moreover, the top Chevrolet Blazer SS trim does not have a...

2 August 2023

Today, GM Chair and CEO Mary Barra announced during the company’s quarterly earnings conference call that Chevrolet will introduce a next-generation Bolt, continuing to deliver what customers have come to expect: great affordability, range, and technology. Drawing on various Ultium and Ultifi technological advancements will help GM bring this popular model back to the market on an accelerated timeline. Timing and...

25 July 2023

General Motors will include as standard five active safety features in all of its MY2023 EVs. This encompasses every new EV launching this year, including the family-oriented Chevrolet Blazer EV and Equinox EV. These include Automatic Emergency Braking, Forward Collision Alert, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, and IntelliBeam auto high-beam control. The Cadillac LYRIQ provides...

3 June 2023

General Motors and its dealers delivered 603,208 vehicles in the U.S., up 18%, in the first quarter of 2023, growing market share by an estimated 1.5 points, the largest of any automaker. GM delivered a strong start to the year with sales of more than 20,000 EVs as it scales production of vehicles on the Ultium Platform, and expanded truck leadership with launches of new HD and midsize pickup trucks. GM is on track...

4 April 2023

Magna announced that it has secured new business from General Motors (GM) to supply battery enclosures for the all-new 2024 Chevrolet Silverado EV. The company will produce the enclosures at its Magna Electric Vehicle Structures facility in St. Clair, Michigan, where it already produces the battery enclosure for the GMC HUMMER EV Pickup and the GMC HUMMER EV SUV. Magna recently announced significant investment plans...

14 February 2023

The latest Coutnerpoint research of the EV market noted down that Tesla is clearly leading the US EV market, and ts Q3 2022 "eclipsed the next 15 brands combined." The overall US EV sales grew by almost 52% YoY during Q3 2022 despite macroeconomic headwinds. BEV sales grew by more than 78% YoY during Q3 and constituted over 80% of the total US EV sales. Tesla sales in the US grew by more than 56% YoY during the...

5 January 2023

General Motors today shared its progress toward its global vision of zero crashes, zero emissions and zero congestion at GM China Tech Day 2022 in Shanghai. It announced the plan to roll out more than 15 Ultium-based models in China by 2025, and reinforced its commitment to making electric vehicles more connected and intelligent. Its portfolio ranges from the Cruise Origin AV and BrightDrop commercial vehicles, to...

23 November 2022

After introducing the Chevrolet Silverado EV and Blazer EV this year, Chevrolet's blitz of electric vehicle rollouts continues with a third introduction: the all-new 2024 Equinox EV - an affordable all-electric SUV tailored to help modern families make a seamless, confident and uncompromising transition to an EV. With a starting price of around $30,0001 on the 1LT, the Equinox EV plugs Chevrolet into the critical...

8 September 2022

Chevrolet revealed the all-electric 2024 Chevrolet Blazer EV, expanding the brand’s growing EV portfolio, making EV ownership more accessible, and driving Chevy into the heart of the growing midsize electric crossover segment. Multiple distinct trims, multiple range options — including an available GM-estimated range of up to 320 miles on a full charge — and available front-, rear- and all-wheel-drive configurations...

19 July 2022