The Nissan IMk concept hints at the new direction of Nissan's design language

2 October 2019, 16:09:37

The Nissan IMk concept hints at the new direction of Nissan's design languageThe Nissan IMk is an all-electric concept vehicle that hints at the new direction of Nissan's design language. Aiming to create the "ultimate urban commuter", Nissan's designers and engineers have created a vehicle that outgrows its segment and aims to become an epitome of urban mobility that's chic, reliable and safe. The concept arrives with the latest ProPILOT assistance and connectivity features.

"As a small EV for a new era, the Nissan IMk is designed to be at home in sophisticated cityscapes as much as in traditional Japanese towns," said Satoru Tai, executive design director at Nissan. "The IMk fuses a modern, clean look, driven by its Japanese heritage, with cutting-edge EV technology. Unconstrained by conventional concepts of the kei car segment, its design is interwoven with Japanese culture. It's a luxury small EV that I hope a lot of customers are going to drive."

As long as it concerns the design details, Tai said: "We incorporated 'Japanese DNA' into the design of the IMk. For example, the bumper, wheels, tires, windows, tail lamps, roof and high mount spoiler treatment borrow from the flowing patterns of mizuhiki, a thin twine made of Japanese rice paper. Just as mizuhiki flows naturally by design, on the IMk this flowing pattern blends the front, sides, and rear of the concept together for a completely new presence, outside and inside. The shield, which replaces the grille in gasoline-powered vehicles, represents a new signature element in our redefined design language. It follows function with style, giving the vehicle visual strength and inspiration while also providing protection and advanced technology underneath, including sensors and electronics."

According to Tai, the concept’s interior design focuses on creating a high-tech yet relaxing experience. "We could have kept all the surfaces inside the IMk's cabin flat, which would have equated to more physical space," he said. "But if we did that, we would have lost some of its beauty, and we didn't want to go that route. The IMk was never about being roomier than a traditional small car. It was about being an upscale, stylish partner that gives occupants a chic, elegant space to enjoy."

The press release does not unveil any particular Nissan IMk specifications besides some of the concept's dimenstions: 3434 x 1512 x 1644 mm (l x w x h). The vehicle will be showcased during the upcoming Tokyo Motor Show.
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Electric motor: 150 kW @ 3800 - 8000 rpm, 395 Nm, Location: Front
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2020 Tesla Model X

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2020 Tesla Model S

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