Mercedes-Benz Strategy Update 2021 - will go all-electric, including Maybach, AMG, G-class

22 July 2021, 07:44:54

Mercedes-Benz Strategy Update 2021 - will go all-electric, including Maybach, AMG, G-classThe Mercedes-Benz Strategy Update 2021 is more than we expected. At the core of this updated strategy is the full and rapid electrification of all Mercedes-Benz products - a change from "EV First" to "EV Only". By 2025, the brand will launch an all-electric alternative for every model it makes. By 2030, it will be ready to go all-electric only.

One of the pillars for achieving the brand's goals is its technology plan. It is based on developing three electric architectures that will be presented in 2025. The first is the MB.EA for medium and large-size vehicles. The second is the AMG.EA for performance vehicle for the AMG brand. The third is VAN.EA for LCVs by Mercedes-Benz. Finally, there's the MMA platform for compact and mid-size vehicles which will also be introduced in 2025. These platforms will underpin a broad product portfolio. In 2021 alone, the brand is introducing four new BEVs - EQS, EQA, EQE, EQB. SUV versions of the EQE and EQS are also in the works and were teased during the presentation. Moreover, an all-electric Maybach was also teased and promised to see the light of day.

Further, AMG will take driving dynamics to a new level on top of a phenomenal electric drive train. In the context of the latter, Mercedes-Benz announced that it has acquired 100% of YASA - an Oxford, UK-based manufacturer of axial-flux motors. Its in-house developed technologies will be used for high-end electric motors that will power AMG's performance vehicles. In-house electric motors, such as the eATS 2.0, are a key part of the strategy with a clear focus on efficiency and the overall cost of the entire system, including inverters and software.

In the light of all this, Mercedes has decided to increase its goal for an xEV share from 25% to 50% in 2025.

In order to achieve its plans, the brand has calculated that it will need more than 200 GWh of battery capacity. And here's another pillar of Mercedes'Benz's technology plan - battery production. It announced it will have a total of 9 new gigafactories around the world. One will be in the USA producing batteries for Tuscaloosa and Charleston plants. Four will be built in Europe. For this, Mercedes has teamed up with currently an unnamed partner. A promise that the name will be revealed when the deal is finalized was made. Mercedes_benz is aiming to create highly standardized batteries with more than 90% of vehicles being based on a common battery platform. There are only two variables - cell chemistry and cell height.

Currently, Mercedes is using lithium-ion batteries with NMC811 cells offering 550 Wh/l energy density on the EQS. It will aim to increase energy density up to 900 Wh/l. Moreover, it seems Mercedes is betting strongly on solid-state batteries which will provide density exceeding 1000 Wh/l in a more compact form while increasing range and safety.

The third pillar of Mercedes'Benz's technology plan is the in-house development of electric motors. We already mentioned the acquisition of YASA for the production of axial-flux motors. For the other vehicles, Mercedes will optimize and further improve technologies for radial PMS motor with silicon-carbide inverters.

Furthermore, Mercedes-Benz is also aiming to receive core components that as close to 100% carbon neutrality as possible. For example, it has required 60% in Salzgitterag which supplies 100% recycled steel with less than 60% emissions. From 2025 on, the brand will use 100% CO2-free steel. As long as it concerns lithium, currently, EQS suppliers source raw materials for battery components only from IRMA-certified mines. Mercedes will aim at localizing of battery-grade lithium production in Europe and the USA.

Additionally, the quick ramp-up of BEVs requires a solid charging infrastructure. By cooperating with Chargepoint in the USA, Mercedes is able to offer access to almost 60,000 public charging points. 60,000 additional semi-public chargers will also be available (at shopping centers, office areas, etc.). All this makes Mercedes me Charge the largest integrated network in the USA. In Europe, Mercedes-Benz works with Ionity. It also plans to launch more than 30,000 additional charging points in Europe, China, and North America by 2025, and over 10,000 high-power chargers globally. To sum up, with Mercedes me Charge, users will have access to over 530,000 charging points globally.

Last but not least, a continuation of the carbon neutrality topic is carbon neutrality production. Factory 56 is already CO2-neutral and next year all passenger ar and battery assembly sites run by Mercedes-Benz will switch CO2-neutral production. Next year, 8 EVs will be produced in three continents with batteries from the brand's worldwide network.

Related news

News related to Mercedes, Benz, EQA, EQE, EQB, EQS, AMG or Meibach.

All-new fully-electric Mercedes-Benz EQE Sedan to start from $74,900 in the U.S.

The new EQE Sedan is the latest all-electric model from Mercedes-Benz based on the Mercedes-EQ premium-class electric architecture (EVA2). The sporty 'purpose design' exhibits all the characteristic elements of Mercedes-EQ, including aerodynamic one-bow lines and a striking cab- forward design. Starting from $74,900, and with up to 305 miles of range according to EPA estimates, the 2023 EQE Sedan is poised to set...

2 November 2022

Mercedes-Benz signs supply deal with Rock Tech Lithium for EV-ramp up

Mercedes-Benz AG finalised a supply agreement with Canadian-German-start-up Rock Tech Lithium Inc. to secure high-quality lithium used in battery production as part of a direct sourcing approach. Starting in 2026, including a qualification period, this allows the Stuttgart-based luxury carmaker to get its battery partners supplied with raw material to rapidly scale up its production of fully electric vehicles...

20 October 2022

The new Mercedes-AMG EQE SUV - high-tech and luxury meet versatility

Mercedes-AMG presents the EQE SUV, a further milestone in its electrification strategy – the first all-electric SUV from the performance and sports car brand. With its variable interior and performance-oriented drive concept, it is the most versatile electric vehicle in the Mercedes-AMG portfolio. The new model also offers generous space for passengers and luggage. Like the AMG EQS Saloon and AMG EQE Saloon, the AMG...

17 October 2022

Counterpoint: EU EV market grew by 16% in Q2 2022 led by Mercedes

Europe's passenger EV sales increased by 16% YoY in Q2 2022, according to the latest research from Counterpoint's Global Passenger Electric Vehicle Model Sales Tracker. Battery electric vehicles (BEVs) accounted for 55% of total EV sales during the quarter. Germany, with a 28% share, remained the European EV market leader, followed by France with 16%, and the UK with 14%. Among other European nations, Spain and the...

14 October 2022

Mercedes-Benz sees a 28% increase of BEV sales in Q3 compared to Q2

Mercedes-Benz Passenger Cars deliveries reached 517,800 units (+21%) in the July to September period, the strongest sales quarter in 2022 so far even as production and sales continue to be affected by semiconductor shortages and disrupted supply chains. Mercedes-Benz is transforming at full speed: On the way towards a fully electric future, Mercedes-Benz Passenger Cars increased Battery Electric Vehicle (BEV) sales...

12 October 2022

The new Mercedes-Benz EQS SUV

The EQS SUV offers plenty of space, comfort, and connectivity for up to seven vehicle occupants in its avant-garde, luxurious interior. Thanks to powerful electric motors, responsive 4MATIC all-wheel drive, and an intelligent offroad driving mode, this model is also capable of tackling light terrain with ease. At market launch, the model range comprises three variants: Mercedes Benz EQS 450+ and Mercedes Benz EQS...

30 September 2022

Digital world premiere of the new EQE SUV on Mercedes me media

On Sunday, October 16, 2022, at 8:00 pm (CEST), Mercedes‑Benz and Mercedes‑AMG will unveil the new EQE SUV on the Mercedes me media platform and other digital channels. The new EQE SUV is the all-round EV model for both brands, expressed in the world premiere film through an entertaining alternation between dream scenes and reality. The fourth model on the electric vehicle architecture provides SUV enthusiasts with...

27 September 2022

Mercedes-Benz Vans accelerates electric transformation with future plans for European facilities

Mercedes‑Benz Vans is adapting its European production setup as part of its strategy to attain leadership in electric mobility and to phase out fossil fuels. Mercedes-Benz Vans is already electrifying all of its model lines and offers all models in the mid-sized and large van segments with an electric drive. By the middle of this decade, all newly introduced vans by Mercedes-Benz will be electric only. To this end...

8 September 2022

Merceeds-Benz starts the production of the new EQS SUV at its Alabama, US plant

The first all-electric Mercedes-EQ built in the United States, the new EQS SUV, has been successfully launched at the Tuscaloosa plant. Mercedes-Benz is exclusively producing the all-electric EQS SUV at its North American passenger vehicle plant. These vehicles rolling off the line is a key step in Mercedes-Benz Cars’ global initiative to produce eight all-electric vehicles at seven sites on three continents this...

26 August 2022

Mercedes-Benz signs a MoU with Canada Canada to strengthen cooperation across the electric vehicle value chain

Mercedes-Benz Group AG and the Government of Canada signed a Memorandum of Understanding (MoU) to explore deeper cooperation across all stages of the automotive value chain – from technical development and the extraction of raw materials, to production, service life and recycling. The purpose of the MoU is to promote cooperation and to explore ways to advance opportunities across Canada’s electric vehicle supply...

24 August 2022

Mercedes-Benz expands battery supply partnership with CATL, a new production site in Hungary in the works

Mercedes-Benz is taking another step to scale up development and production of next-generation high-performance battery cells and modules on its path to an all-electric future. The new CATL plant in Debrecen, Hungary will supply battery cells for European production sites in Germany and Hungary. The new factory in Hungary expands a partnership between Mercedes-Benz and CATL which was first announced in August 2020...

16 August 2022

Mercedes-AMG EQE 53 4MATIC+ can now be ordered

At a price starting at €109,777.50, Mercedes-AMG dealerships are now taking orders for the new Mercedes-AMG EQE 53 4MATIC+ with a WLTP range of 459–526 km. The battery-electric performance saloon is based on the electro-exclusive Mercedes luxury and executive class architecture (EVA2). AMG‑specific solutions ensure a dynamic and emotively appealing driving experience. The changes to the drive, suspension, brakes...

5 July 2022

Mercedes-Benz VISION EQXX breaks off efficiency record on a 1202 km summer road trip

The Mercedes-Benz VISION EQXX beats its own efficiency record in real-world driving with another 1,000 km+ journey on a single battery charge. Following its record-breaking drive from Stuttgart to Cassis (France) in April, the research vehicle set the bar even higher, with a 1,202-km road trip from Stuttgart to Silverstone in the UK. After negotiating an autobahn closure and demanding cross-country diversion near...

23 June 2022

Mercedes-Benz USA announces EQB SUV pricing and packaging structures

The Mercedes-Benz EQB SUV is the highly anticipated all-new, fully electric addition to the Mercedes-EQ lineup. A durable and practical SUV with powerful proportions yet compact dimensions, the EQB provides a generous amount of space for up to seven passengers with an optional third row. Arriving in U.S. dealerships by summer 2022, the 2022 EQB 300 4MATIC will start from $54,500 and the EQB 350 4MATIC is priced from...

3 June 2022

EV Specifications

Complete specifications of EVs, grouped according to their brand and year

AudiBMWBytonChevroletDaciae.GOFIATFordGenesisHondaHyundaiJaguarKIAMazdaMercedes-BenzMGMININIONissanOpelPeugeotPolestarPorscheRenaultRivianSEATŠKODAsmartTeslaVolkswagenVolvo

Featured

Specifications of some of the most interesting and anticipated EVs.

2023 Polestar 3

2023 Polestar 3 Long Range Dual Motor

Doors: 5, Seats: 5
Length: 192.9 in / 4900 mm
Height: 63.5 in / 1614 mm
Curb weight: 5696.74 lb / 2584 kg
Location: Rear
Location: Front
Battery: 111 kWh, Voltage: 400 V

2022 Audi e-tron S Sportback quattro

2022 Audi e-tron S Sportback quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 63.6 in / 1615 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2022 Audi e-tron S quattro

2022 Audi e-tron S quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 64.1 in / 1629 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2021 Audi e-tron S Sportback quattro

2021 Audi e-tron S Sportback quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 63.6 in / 1615 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2021 Audi e-tron S quattro

2021 Audi e-tron S quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 64.1 in / 1629 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2022 Audi Q4 Sportback e-tron 50 quattro

2022 Audi Q4 Sportback e-tron 50 quattro Vorsprung

Doors: 5, Seats: 5
Length: 180.6 in / 4588 mm
Height: 63.5 in / 1614 mm
Curb weight: 4717.89 lb / 2140 kg
Electric motor #1: 150 kW, 310 Nm, Location: Rear
Electric motor #2: 70 kW, 150 Nm, Location: Front
Battery: 82 kWh, Voltage: 400 V

2022 Audi Q4 Sportback e-tron 50 quattro

2022 Audi Q4 Sportback e-tron 50 quattro Edition 1

Doors: 5, Seats: 5
Length: 180.6 in / 4588 mm
Height: 63.5 in / 1614 mm
Curb weight: 4717.89 lb / 2140 kg
Electric motor #1: 150 kW, 310 Nm, Location: Rear
Electric motor #2: 70 kW, 150 Nm, Location: Front
Battery: 82 kWh, Voltage: 400 V

2022 Audi Q4 Sportback e-tron 50 quattro

2022 Audi Q4 Sportback e-tron 50 quattro S Line

Doors: 5, Seats: 5
Length: 180.6 in / 4588 mm
Height: 63.5 in / 1614 mm
Curb weight: 4717.89 lb / 2140 kg
Electric motor #1: 150 kW, 310 Nm, Location: Rear
Electric motor #2: 70 kW, 150 Nm, Location: Front
Battery: 82 kWh, Voltage: 400 V

2022 Ford F-150 Lightning

2022 Ford F-150 Lightning PLATINUM Extended Range (710A)

Doors: 4, Seats: 5
Length: 232.7 in / 5911 mm
Location: Rear
Location: Front
Battery: 131 kWh

2022 Ford F-150 Lightning

2022 Ford F-150 Lightning LARIAT Extended Range (511A)

Doors: 4, Seats: 5
Length: 232.7 in / 5911 mm
Location: Rear
Location: Front
Battery: 131 kWh

2022 Mercedes-Benz AMG EQS

2022 Mercedes-Benz AMG EQS 53 4MATIC+

Doors: 5, Seats: 5
Length: 205.6 in / 5223 mm
Height: 59.8 in / 1520 mm
Curb weight: 5853.27 lb / 2655 kg
Electric motor #1: 245 kW @ 4500 - 13500 rpm, 565 Nm, Location: Rear
Electric motor #2: 239 kW, 290 Nm, Location: Front
Battery: 107.8 kWh, Voltage: 500 V

2022 Mercedes-Benz EQS

2022 Mercedes-Benz EQS 580 4MATIC

Doors: 5, Seats: 5
Length: 205.4 in / 5216 mm
Height: 59.5 in / 1512 mm
Curb weight: 5698.95 lb / 2585 kg
Electric motor #1: 245 kW @ 4500 - 13500 rpm, 565 Nm, Location: Rear
Electric motor #2: 140 kW, 290 Nm, Location: Front
Battery: 107.8 kWh, Voltage: 500 V

2022 Mercedes-Benz EQS

2022 Mercedes-Benz EQS 450+

Doors: 5, Seats: 5
Length: 205.4 in / 5216 mm
Height: 59.5 in / 1512 mm
Curb weight: 5467.46 lb / 2480 kg
Electric motor: 245 kW @ 4500 - 13500 rpm, 568 Nm, Location: Rear
Battery: 107.8 kWh, Voltage: 500 V

2022 Genesis GV60

2022 Genesis GV60 Performance AWD

Doors: 5, Seats: 5
Length: 177.8 in / 4515 mm
Width: 74.4 in / 1890 mm
Height: 62.2 in / 1580 mm
Curb weight: 4761.98 lb / 2160 kg
Electric motor #1: 160 kW, 350 Nm, Location: Rear
Electric motor #2: 160 kW, 350 Nm, Location: Front
Battery: 77.4 kWh, Voltage: 800 V

2022 KIA EV6

2022 KIA EV6 Extended Range 4WD GT

Length: 184.8 in / 4695 mm
Height: 61.0 in / 1550 mm
Location: Rear
Location: Front
Battery: 77.4 kWh, Voltage: 697 V

2022 KIA EV6

2022 KIA EV6 Extended Range 4WD GT-Line S

Length: 184.8 in / 4695 mm
Height: 61.0 in / 1550 mm
Curb weight: 4530.5 lb / 2055 kg
Electric motor #1: 165 kW @ 4500 - 7700 rpm, 350 Nm @ 4500 - 7700 rpm, Location: Rear
Electric motor #2: 74 kW @ 4500 - 7700 rpm, 255 Nm @ 4500 - 7700 rpm, Location: Front
Battery: 77.4 kWh, Voltage: 697 V

2022 KIA EV6

2022 KIA EV6 Extended Range 4WD GT-Line

Length: 184.8 in / 4695 mm
Height: 61.0 in / 1550 mm
Curb weight: 4497.43 lb / 2040 kg
Electric motor #1: 165 kW @ 4500 - 7700 rpm, 350 Nm @ 4500 - 7700 rpm, Location: Rear
Electric motor #2: 74 kW @ 4500 - 7700 rpm, 255 Nm @ 4500 - 7700 rpm, Location: Front
Battery: 77.4 kWh, Voltage: 697 V

2022 BMW iX xDrive50

2022 BMW iX xDrive50

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5379.28 lb / 2440 kg
Electric motor #1: 250 kW, 400 Nm, Location: Rear
Electric motor #2: 200 kW, 352 Nm, Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V