smart teases its all-electric SUV three months prior to its IAA Mobility 2021 premiere

21 May 2021, 15:03:47

More than three months ahead of its scheduled world premiere at the IAA Mobility 2021 in September, smart is offering a first sneak peek at the design of its new all-electric SUV show car. The smart eSUV will be the first concept from smart Automobile Co., Ltd., a joint venture founded in December 2019 between Mercedes-Benz AG and Geely Holding Group. The first of the next-generation models will be a true smart SUV which embodies all that the brand stands for - progressive design, innovation, high tech and battery-electric driving.

Exploring new territory while staying true to its tradition: smart dared to be different from the very beginning. The unconventional concepts and ideas that solved problems with unique solutions before they became mainstream have captured the attention of the public for years. Now is the time to transform the brand - smart will grow up, from a one-car brand in the micro segment to one with a multiple-product portfolio, starting with a compact SUV.

The first-ever smart SUV will be targeted especially towards young families who seek sustainable electric transportation but want to remain urban avant-garde trendsetters. It's based on Geely's modular SEA high-tech platform (Sustainable Experience Architecture) and offers the perfect blend of innovative design and cutting-edge technology. The iconic exterior design, for which smart is known worldwide, comes from the Mercedes-Benz Design Network and remains recognizable - but with a completely renewed look.

Design of the UI (user interface) and the UX (user experience) will also feature unique and even extravagant elements. Among those are details such as concealed door handles, illuminated elements and a large panoramic roof. The design language will be that of a high-tech battery-electric vehicle with a large, modern interior space and premium look and feel. Furthermore, the new smart will be a mobile tech device, with features such as voice control and a seamless digital key as standard on every vehicle.

Apart from the product offering, smart is also redefining its business approach towards more direct customer interaction and engagement. Principles in designing the new direct-to-customer sales model are based on a unified, transparent and stable pricing system. The very engaging customer journey across all touchpoints includes data-driven digital experiences as well as fully imbedded physical ones.

News related to smart, Mercedes or Geely

smart #5 is the brand's first premium mid-size all-electric SUV to be launched in Europe. It will be available to order for customers from the end of April 2025 in Germany. Additional European markets will follow soon afterward. With five distinct model lines available – and an additional high-performance version set to debut later – smart offers its European customers a diverse range of options. The entry-level...

24 March 2025

smart announced that it will bring its first luxury mid-size SUV Elf #5 to the US market during the International Consumer Electronics Show (CES 2025), presenting the smart brand's latest research and development results in the fields of intelligent driving and smart cockpits. During this exhibition, smart will use the new Phantom #5 / Elf #5 platform to showcase the latest research and development results in...

26 December 2024

The all-new Geely EX5 was formally launched at the International MotorXpo Hong Kong (IMXpo) 2024. To ensure smooth business operations in Hong Kong, Geely has appointed Zhilian Zhili New Energy Auto Service (Hong Kong) Limited as its official authorized dealer, responsible for Geely EX5 sales and after-sales service, to ensuring local users receive professional and convenient customer experience. The expansion into...

6 December 2024

DreamSmart Group (formerly Xingji Meizu) officially launched the Z10 STARBUFF gaming edition EV developed in collaboration with Lynk & Co. Coming in two variants, the Z10 STARBUFF is priced at 242,800 yuan and 329,800 yuan, respectively, with limited-time promotional prices of 236,800 yuan and 318,800 yuan. As an affiliated company of Geely, DreamSmart Group has made strides in integrating smart technology with...

27 September 2024

smart has unveiled the all-new smart #5 at the world premiere event in Byron Bay, Australia. With this vehicle, the brand is entering the premium mid-size SUV segment. The smart #5 is the third vehicle in the brand's all-electric portfolio. Alongside the smart #1 and #3, the smart #5 offers another premium SUV equipped with state-of-the-art electric drive, ADAS technologies and a seamless, intelligent cockpit. With...

28 August 2024

Geely Auto is showcasing its latest technological breakthroughs at Auto China 2024, which are epitomized by its cutting-edge SUV prototype, Starship, which makes its world premiere today at the auto show. With this prototype, Geely underscores its leadership in the new era of intelligent vehicles as the first automaker with the full-system capability to "Build AI Cars with AI Architecture". The Starship has been...

26 April 2024

The all-new Mercedes-Benz G 580 with EQ Technology is fully in keeping with the tradition of the model series established in 1979. Like the conventionally powered models, it is based on a ladder-frame concept, a selectable LOW RANGE off-road gear reduction system, independent front suspension, and a rigid axle at the rear. The 116 kWh high-voltage lithium-ion battery integrated into the ladder frame ensures a low...

25 April 2024

The highlights of the new Mercedes-Benz EQV include a new look. The further-developed design gives them a more distinctive and unique visual position in their segment. The new front design is characterised by a striking radiator grille in different forms and a powerfully defined bumper. Depending on the equipment, the front is surrounded by an LED light band. The adaptive MULTIBEAM LED headlights with their elegant...

5 March 2024

Polestar Automotive Holding UK PLC welcomes Geely Sweden Holding as a potential direct new shareholder. Volvo Cars is evaluating a potential adjustment to its shareholding in Polestar including a distribution of shares to its shareholders, with Geely Sweden Holding being the primary recipient. Volvo Cars will remain a strategic partner in areas across R&D, manufacturing, after-sales, and commercial. Polestar has...

7 February 2024

The all-electric smart #3 made its European debut at the IAA Mobility 2023 in Munich after its unveiling at the Auto Shanghai in April earlier this year. The vehicle features a sporty coupé body, athletic curves, and a powerful "shark nose." The wide A-shaped grill and slim LED headlights skillfully round off the front view. The rear is accentuated by a striking spoiler. The large wheels also blend harmoniously into...

4 September 2023

At this year's IAA Mobility 2023, Mercedes-Benz demonstrates its Concept CLA Class EV. The close-to-production concept provides an insight into the upcoming family of vehicles based on the Mercedes‑Benz Modular Architecture (MMA) and its in-house operating system MB.OS. It is the first model range designed from scratch to put the company's Ambition 2039 on the road, whereby it aims to achieve net carbon neutrality...

4 September 2023

After the successful market launch in Germany and an ever-increasing availability and delivered cars for customers, with the Pulse smart announces the adventurous variant of the #1 that will hit European roads in 2023. For the German market, smart #1 Pulse will be available to order starting the 22nd of June. Other European markets will follow subsequently in 2023. The price in Germany starts at EUR 46,490. The...

22 June 2023

Zhejiang Geely Holding Group (Geely Holding), China’s largest privately-owned automotive technology group, today announced that it has increased its shareholding in Aston Martin Lagonda Global Holdings plc (Aston Martin) to circa 17% as part of a new relationship agreement with the ultra-luxury British performance brand. Geely Holding will become the third largest shareholder in the iconic automotive company, the...

18 May 2023

Mercedes-Benz Vans unveiled the Mercedes-Benz EQT - a newly developed small van for everyday leisure activities. It combines the variability and high-quality equipment level of the T-Class – its conventionally powered sister model – with the advantages of an all-electric drive. Just like the T-Class, the new EQT offers many advantages that make everyday life easy and comfortable for families and the recreationally...

10 May 2023