BMW Group continues on BEV growth path in Q2 2024

11 April 2024, 08:02:27

In the first quarter of 2024, the BMW brand sold 531,039 units worldwide – an increase of +2.5%, compared to the same period of last year. The brand reported particularly strong growth in BEVs. BMW delivered a total of 82,700 fully-electric BMW, MINI, and Rolls-Royce vehicles to customers worldwide in the first three months of the year. This represents year-on-year BEV growth of over 27.9% for the BMW Group. Of those, 78,691 are fully-electric BMW-branded vehicles which represent an increase of 40.6% YoY. The increase in sales of fully electric vehicles benefitted from a balanced performance across all major regions of the world.

Among the brand's fully-electric vehicles, the BMW i4, BMW iX3*, BMW iX1, BMW iX and BMW i7 were particularly in demand. The BMW Group is also receiving positive customer feedback on the new BMW iX2, which was released onto the market in March. The newly introduced BMW 5 Series, with four drive train variants, including the fully-electric BMW i5, are proving especially popular.

Late February saw the launch of the new MINI Countryman, which is produced in Leipzig and will be available with an internal combustion engine and as an electric model. In the coming months, the MINI Cooper will be released onto the market as a fully-electric model and also with a combustion engine. Another crossover model, the new MINI Aceman, will celebrate its world premiere in April 2024.

"The BMW Group is continuing on its BEV growth path. With the delivery of its one-millionth fully-electric vehicle since the market launch of the BMW i3, we have reached an important milestone that confirms the attractiveness of our product portfolio," said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.

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