Lucid Motors and its expansion in Europe

6 March 2024, 11:52:20

At the Geneva International Motor Show, which ended on March 3rd, Lucid presented to the European audience the Gravity SUV, the Air Sapphire, and the Air Pure RWD. It also announced an expanded service offering and an updated portfolio of its Air lineup.

Lucid is present in four key European markets: Germany, Switzerland, Netherlands, and Norway. In these countries, the brand has established six Lucid retail spaces, so-called Lucid Studios. Based in prime locations, the studios deliver an immersive and informative experience around the brand and the flagship model Lucid Air. To underline both importance and commitment to its European operations, Lucid plans to open another four studios in Germany in 2024: Berlin, Frankfurt, Hamburg, and Stuttgart.

Lucid Air Pure RWD. With an energy consumption of just 13.0 kWh/100 km according to WLTP makes the new entry-level model the champion when it comes to efficiency. With a maximum output of up to 442 PS/pk/ch, the RWD can reach 100 km/h in 4.7 seconds and has a range of up to 747 kilometers. The electric motor developed and manufactured by Lucid and the new, unique battery pack ensure an intense and long-lasting driving experience. With a base price of 85,000 Euros*, the Air Pure RWD is the attractive entry-level model from the Californian EV brand.

Lucid Gravity SUV accelerates to 100 km/h in less than 3.5 seconds, has a predicted WLTP range of over 700 kilometers and a maximum output of more than 800 hp. This is made possible by the latest version of Lucid's award-winning dual engine. Based on a brand-new SUV platform, the Gravity offers enough space for seven adults including luggage in a luxurious and comfortable interior. The innovative design provides a delightful and exceptional driving experience. The floating 34-inch screen with 6K display also contributes to this. Production of Gravity will begin in late 2024.

Lucid Air Sapphire combines cutting-edge technology, sophisticated design and versatility on the road. With three motors for optional handling, the Air Sapphire takes electric performance to the next level. 1,251 hp catapults it to 100 km/h in around two seconds. At the same time, it reaches a top speed of 330 km/h. The expected WLTP range is over 700 kilometers. Other features include four driving modes, carbon-ceramic brakes, a special aerodynamics package and a racetrack-tuned suspension. The starting price is 250,000 euros.

As a further highlight, Lucid has updated the Air line-up portfolio this year and offers new equipment features for an even more luxurious experience. These include a wider choice of interior and exterior colors, including the popular Stealth look, which is now available at a lower price. In addition, the exterior color Fathom Blue is now also available for Air Touring and Air Grand Touring alongside the Air Pure model variant.

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