Cadillac Lyriq show car is unveiled at Auto Shanghai 2021

20 April 2021, 16:37:06

Cadillac today unveiled the all-electric LYRIQ show car at Auto Shanghai 2021. It was the first time for the new face of Cadillac to meet the public since its debut last August. The Ultium modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture. The result is an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of the passenger space. The LYRIQ features an industry-first wireless battery management system and patented thermal protection technology to offer a safe, powerful and reliable luxury EV experience.

The name LYRIQ was inspired by Cadillac's rich connection to the arts such as music and poetry. Its exterior styling is true to its intent to blend a sensory artform with intelligent technology, and underscores the brand’s bold aesthetic design philosophy. It features flowing, minimalistic, exquisite and visionary styling that perfectly combines sculptural refinement with rhythmic lines. It invites imagination and expectations about what the brand’s future models will be like in terms of craftsmanship and design.

The front of the LYRIQ show car is designed to blur the lines between lighting and the grille. Vertical, slim-line LED headlamps interplay with Cadillac's signature vertical lamps via the Illuminated Black Crystal grille, which not just follows the brand's classic elements but presents a charming and futuristic visual effect like never before. A full, two-tone glass roof stretches straight through to the roof spoiler, defining a low and fast profile while enabling outstanding aerodynamics.

The lower center of gravity and near 50/50 weight distribution between the front and rear axles was enabled by the placement of the battery pack. Large 23-inch wheels in a matte finish enhance the vehicle’s dynamics and visual impact when still. In order to highlight the purity and lightness of the LYRIQ's form, Cadillac's design team straddled the line between white and silver, and adopted an unusual 14-layer painting process. With the change of light angle, the body paint shows a strong sense of flow, reflecting Cadillac's distinctive luxurious style.

The seamless integration of art and technology is woven through every detail of the interior. Graceful and specific Cadillac knurling is etched on each component, and laser-etched patterns run throughout the metal-based wooden décor. There is detailing inside the vents as well, which emphasizes the idea of high design even in the smallest of areas.

A 33-inch-diagonal advanced LED display artfully integrates a single large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.

The LYRIQ's new augmented reality-enhanced head-up display employs two planes – a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The vehicle's technology also addresses sound in two important ways: blocking unwanted sounds and making the most of the sounds passengers want to hear.

For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.

The LYRIQ will also come with the enhanced version of the Super Cruise hands-free driver assistance feature, including lane change on demand. The award-winning system can be used on nearly 300,000 kilometers of highways across China.

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