Ram Truck brand revealed the all-electric Ram 1500 REV in a 60-second Big Game commercial

The Ram Truck brand unveiled its highly anticipated all-new Ram 1500 REV battery-electric truck for the first time today as part of the brand’s Big Game efforts. The commercial also signaled the official opening of customer reservations for a place in line to per-order the truck at RamRev.com. The 60-second commercial, “Premature Electrification,” which will air early in the fourth quarter of tonight’s (February 12) game, was released early today across Ram’s social media channels. The spot features Emmy-nominated actor Jason Jones (“The Detour,” “The Flight Attendant,” “The Daily Show”) as he addresses head-on some potential electrification anxieties that consumers may have about purchasing an all-electric vehicle, including range, power, and payload.

With reservations opening for a place in line to pre-order the all-electric Ram 1500 REV today, it is paramount for the brand that Ram 1500 REV buyers have the same level of confidence in their Ram truck purchase that they’ve always held for the brand. As the Ram brand’s award-winning lineup expands to include the all-new, all-electric Ram 1500 REV, the brand is giving its owners more choices than ever to fit their individual truck needs, with the intention to deliver the right EV truck at the right time.

In addition to the debut of the all-new, all-electric Ram 1500 REV, the Ram brand kicked off the Rev Insider+ paid membership program. For a one-time $100 refundable fee, the program unlocks privileges that include a chance to reserve a place in line for pre-order and exclusive access to events, news, and information about the Ram 1500 REV (fees are refundable up until the Rev Insider+ paid member is notified by Ram via the email provided at sign up that the Ram 1500 REV has become available for early access pre-order). Consumers can learn more about becoming part of the Ram Revolution today by visiting RamREV.com.

With the first appearance of the all-new, all-electric Ram 1500 REV, “Premature Electrification” continues the Ram Truck brand’s electrified journey, redefining the pickup truck segment. Ram’s commitment to adding electrification solutions to its portfolio supports the Stellantis Dare Forward 2030 strategic plan to lead the way the world moves by delivering innovative, clean, safe and affordable mobility solutions.

“Premature Electrification” was created by the Ram Truck brand in partnership with Chicago-based agency Highdive and award-winning director Ric Cantor and was produced by Interrogate.

Built on the strength of the new STLA Frame platform, the Ram 1500 REV is primed for success and designed to set the bar in terms of capability, range, towing and payload. Taking cues from our Ram Revolution Concept, the refreshed grille design featuring an illuminated Ram badge offers a bold new look focused on the future. A sophisticated front full fascia and lower grille surround complement this electric truck’s already heroic demeanor. Accentuated by the revamped 1500 grille design, LED headlamps project a sharp beam of light with exceptional clarity. Track the charging status and its time to completion on the charging port, or inside the cabin, on the touchscreen and digital gauge. Charge up via an easy-to-use quick-release mount with a lockable, weatherproof enclosure for either indoor or outdoor installation.

Storage options abound in the Ram 1500 REV, and at the top of the list is the new innovative frunk offering easy-to-access onboard power and game-changing cargo space with secure, weatherproof protection. Inside, this electric truck offers a host of available advanced technologies, luxurious refinements and superb comfort throughout the cabin.