Jaguar unveils Type 00 EV concept

Jaguar is recapturing its original ethos to ‘Copy Nothing’. Following the debut of its bold new visual identity last month, the next step on its transformational journey has been revealed in the form of a distinctive design vision concept - the Type 00 (pronounced Type Zero Zero). It embodies Jaguar’s creative philosophy of Exuberant Modernism and Jaguar’s new identity with powerful symbols of change.

The ‘Type’ prefix is a link to the brand’s provenance, to models like the pioneering E‑type. The first zero references zero tailpipe emissions. The second represents its status as car zero in our new lineage. Its visionary design defies electric vehicle convention with a long bonnet, sweeping roofline, 23‑inch alloy wheels, fastback profile and boat‑tail to create a dramatic silhouette with sophisticated, modernist surfaces. This design was enabled by our unique and dedicated architecture JEA (Jaguar Electrical Architecture).

aguar’s new creative philosophy is founded on three fundamental characteristics and expressed in every part of the brand and everywhere it appears – represented in both a new artistic visual identity and the way it builds relationships with clients.

• Exuberant. Vibrant, uninhibited and fearless. In the vehicles it creates and moments it curates
• Modernist. Future‑facing, curious and inspired by the world. Respectful of the past, not dictated by it
• Compelling. Holistic, sensory and extraordinary. Generating meaningful connections with clients

Type 00 is a prelude to a future generation of Jaguars that will recapture the spirit and essence of the brand at its best. Our start point was a blank sheet of paper from both a design and engineering perspective. A new and unique architecture, JEA, was developed from scratch to enable the dramatic design of Type 00. This dedicated technology platform will ensure clients experience a captivating driving experience, engaging handling and exemplary ride comfort.

The confident new face combines upright, flush surfaces with the new Jaguar device mark at its centre. A distinctive and precise front light signature emphasises the corners of the car, giving width and grounding it.

The side profile is dominated by bold proportions, with the Jaguar ‘leaper’ laser‑etched into a hand‑finished brass ingot on each side of the car. These ingots theatrically deploy to reveal rear‑facing cameras that – like the charging ports and front air intakes – remain hidden until needed.

The rear continues the bold statement. A glassless tailgate and panoramic body‑harmonised glazed roof create a sense of sculpture. The rear elevation is defined by distinctive horizontal Strikethrough graphics, which hide dramatic full‑width taillights and emphasise the power and scale of Type 00.

Just as a pair of E‑types attended its 1961 launch at the Geneva Motor Show, the reveal of Type 00 celebrates two contrasting interpretations of Jaguar’s new design vision. A Satin Rhodon Rose example – dubbed ‘Miami Pink’ in honour of the pastel colours of the city’s iconic Art Deco architecture – is inspired by the distinctive rose colour that brass takes on as it ages. It is joined by a striking Inception Silver Blue model. Dubbed ‘London Blue’, it is inspired by the Opalescent Silver Blue of the 1960s and was chosen to reflect Jaguar’s British heritage.

A pair of dramatic butterfly doors and ‘pantograph’ tailgate open to reveal a modernist interior that shares its exuberant proportions with the exterior. The awe‑inspiring cabin features three hand‑finished brass lines which run the length of the interior, with a central 3.2m‑long brass spine that splits a pair of floating instrument panels.

Soothing travertine stone functions as a plinth, supporting the floating seats and central spine. It inspires the rich layered tonal colour palette of the interior. Woven textiles add to the sense of craftsmanship. A tactile wool blend, inspired by handwoven yarns, envelops the two seats, sound bar and flooring.

Jaguar’s design team explored new ways of enhancing the interior. Occupants can tailor the cabin to suit their mood using the uniquely crafted Prism case. The objective of this feature is for occupants to engage with the vehicle and extend the concept of customisation and personalisation. It stows behind an exquisitely engineered powered door on the bodyside and contains three totems of natural materials – Brass, Travertine and Alabaster.

Placing one of the totems inside the centre console tailors the mood of the interior. Everything, from the ambient lighting and unique soundscape to the tailored screen graphics, reflect the properties of the chosen material. Bespoke scents interact with the materials for unprecedented personalisation.

The latest electrification technologies and awe‑inspiring designs will make future Jaguars stand out in an increasingly homogenous EV market. Built in the UK, the first new‑generation production Jaguar will be a four-door GT to be revealed in late 2025. It will target a driving range up to 770km (478 miles) WLTP or 430 miles (692km) EPA, on a single charge and adding up to 321km (200 miles) of range in as little as 15 minutes when rapid charging.