Genesis unveils its dual electrification strategy

4 September 2021, 15:52:40

Genesis unveils its dual electrification strategyGenesis announced its vision of electrification for a sustainable future via the "Futuring Genesis" short film which you can check out below. With it, Genesis demonstrates it is setting a new direction for the brand and taking steps to create a more sustainable future for driving. The video opens with an introduction of Euisun Chung, Hyundai Motor Group Chairman, discussing Genesis' past, present, and its journey to a sustainable future.

The film also showcases the Genesis GV60, the brand's first electric vehicle based on E-GMP (Electric-Global Modular Platform), the dedicated EV platform. Images of GV60 were revealed in August and the vehicle is to be released in the second half of this year in the Korean domestic market, leading the brand's journey to electrification. North American deliveries of GV60 are expected in 2022.

The brand's new vehicles will all be purely electric starting from 2025. To drive the shift to electrification, Genesis will focus on a dual electrification strategy involving fuel cell and battery EVs. Genesis will put an effort on developing pure electric technologies such as new fuel cell systems with higher power output, and electric systems that help improve efficiency. In addition, Genesis will devote itself to building next-generation technology that draws better performance and efficiency from lithium-ion batteries.

Along with the dual electrification strategy, Genesis announced its goal to pursue a carbon-neutral brand by 2035. Genesis plans to make the bold transition to innovate its entire value chain, beginning with raw materials, vehicles, and parts and extending to all work sites and production plants. To become carbon neutral, Genesis will establish itself as a 100 percent zero-emission vehicle brand by 2030. Genesis aims to build an EV lineup consisting of eight models and expects global sales to reach 400,000 units per year.

Related news

News related to GV60, Genesis or Hyundai

Hyundai IONIQ 6 teased with a design sketch

Hyundai Motor Company today revealed a design concept sketch of its highly anticipated IONIQ 6, the second model in Hyundai's IONIQ all-electric vehicle lineup brand. The concept sketch depicts the unique and streamlined silhouette of the IONIQ 6. Inspired by the company's Prophecy concept EV, IONIQ 6 will be communicated as the Electrified Streamliner with clean, simple lines and a purely aerodynamic form. The...

21 June 2022

Hyundai Motor Group to establish first dedicated EV plant and battery manufacturing facility in the U.S.

Hyundai Motor Group has just announced it has entered into an agreement with the State of Georgia to build its first dedicated full electric vehicle and battery manufacturing facilities in the U.S. The Group's U.S. investment decision will support its goal of becoming a leader in electric mobility in the U.S. market. It also highlights the Group's commitment to sustainability through electrification and to...

20 May 2022

The fully electric Genesis GV60 arrives in the United States

Today, Genesis Motor America announced the start of sales of its highly-anticipated first electric vehicle, GV60. The Genesis GV60 enters the US market as a bold first step in the brand's move towards a lineup of fully electrified vehicles. It offers a number of available world-first automotive features, including Face Connect and a Crystal Sphere. These innovative features enable drivers to be even more connected...

17 May 2022

The Genesis X Speedium Coupe Concept EV debuted in New York

Today, Genesis premiered the Genesis X Speedium Coupe at Genesis House New York, a cultural space in Manhattan's Meatpacking District. The concept car incorporates Genesis' DNA, while looking ahead to the next wave of EVs and highlighting Genesis' future as a luxury electric vehicle brand. The brand also announced that the Electrified Genesis GV70 will be its first vehicle produced in the U.S. at its manufacturing...

14 April 2022

All-electric IONIQ 5 honored by World Car Awards at New York International Auto Show in all three categories in which it was nominated

The highly acclaimed Hyundai IONIQ 5 won big at the prestigious 2022 World Car Awards today, with the all-electric crossover named overall World Car of the Year, World Electric Vehicle of the Year and World Car Design of the Year. World Car Awards revealed the results at a ceremony held at the New York International Auto Show (NYIAS). IONIQ 5 was recognized by a jury of 102 automotive journalists from 33 countries...

13 April 2022

Hyundai accelerates electrification, targets 1.87 million BEVs sold annually by 2030

Hyundai Motor Company today unveiled a strategic roadmap to accelerate its electrification ambition as it pursues sustainable progress for the company. President and CEO Jaehoon Chang and other executives presented the plans to shareholders and investors, and other various stakeholders at the ‘2022 CEO Investor Day’ virtual forum. The company also unveiled targets for sales and financial performance to be achieved...

2 March 2022

Hyundai IONIQ 5 and Kia EV6 are Best Cars of the Year for 2021/2022

The Hyundai IONIQ 5 and Kia EV6 – have taken the top spot at the first-ever "Best Cars of the Year" 2021/2022 Awards. The joint world champions were singled out for quality, innovation, design, and state-of-the-art tech by a judging panel that features global industry leaders from across the automotive spectrum. Both моделс claimed the title beating new models from established premium brands, including the Audi...

25 January 2022

Genesis GV60 specifications and features

The Genesis GV60 was unveiled in September 2021 and you can already build and configure your vehicle on the brand's website. Still, Genesis hasn't provided complete technical specifications for the model. Top speed, acceleration, turning circle, and other details are still missing. Nevertheless, we managed to compile in one place the GV60 specifications for all three model variants based on official Genesis data...

19 January 2022

Hyundai released pricing and 58 kWh version of the IONIQ 5 in the USA

Hyundai revealed pricing, packaging, and the 58 kWh battery pack option for its highly anticipated IONIQ 5, an electric crossover utility vehicle (CUV). The addition of the 58 kWh battery pack model provides a range of drive combinations to fit the needs of every customer. Customers can select from two battery pack options, either 58 kWh or 77.4 kWh, and two electric motor layouts, either a rear motor only or both...

15 December 2021

Factorial Energy announces agreements with both Mercedes-Benz and Stellantis on solid state batteries

Factorial Energy has entered into Joint Collaboration Agreements with both Mercedes-Benz and Stellantis, each of whom is also making a strategic investment in the company. Factorial’s technology offers a high level of operational safety and extends driving range by 20 to 50 percent, addressing two key factors to broad consumer adoption. Its drop-in compatibility with existing lithium-ion battery manufacturing...

1 December 2021

Genesis Electrified GV70 goes official at Auto Guangzhou 2021

Genesis introduced the Genesis Electrified GV70 luxury electric SUV model by hosting a world premiere event at the Guangzhou International Automobile Exhibition in China, which takes place at the China Import and Export Fair Complex from November 19–28, 2021. Appearing via video at the world premiere event, Jay Chang, Global Head of the Genesis brand, introduced the brand’s vision for electrification, after which...

22 November 2021

Hyundai Motor Unveils SEVEN Concept, Segment-busting SUEV for IONIQ Brand

Hyundai Motor Company today revealed SEVEN, the new sport utility electric vehicle (SUEV) concept at AutoMobility LA. This category-bending electric SUV concept will be on display in Hyundai Motor’s booth, along with other segment-leading products such as IONIQ 5, and XCIENT Fuel Cell, at the LA Convention Center, Nov. 19-28. Following the 45 concept in 2019 and the Prophecy concept in 2020, the SEVEN concept opens...

17 November 2021

Hyundai will unveil SEVEN, an all-electric SUV concept, at AutoMobility LA on Nov 17

Hyundai revealed teaser images of the sleek and spacious SEVEN, an all-electric SUV concept to be fully unveiled at AutoMobility LA later this month. SEVEN captures Hyundai Motor's future design and technology innovation in the electric mobility era and hints at a new SUV model coming to the IONIQ family, the company's dedicated battery electric vehicle (BEV) brand. The teased images reveal a form following function...

4 November 2021

CATL and Hyundai Mobis sign CTP technology licensing and partnership agreement

CATL and Hyundai Mobis have signed a technology licensing and partnership agreement, according to which CATL will introduce and disclose its CTP (cell to pack) technology to MOBIS as well as support MOBIS in the supply of related CTP products not only in South Korea but also worldwide. Featuring highly efficient integration, CTP is a technology that directly integrates cells into packs without modules. By leveraging...

27 October 2021

EV Specifications

Complete specifications of EVs, grouped according to their brand and year

AudiBMWBytonChevroletDaciae.GOFIATFordGenesisHondaHyundaiJaguarKIAMazdaMercedes-BenzMGMININIONissanOpelPeugeotPolestarPorscheRenaultRivianSEATŠKODAsmartTeslaVolkswagenVolvo

Featured

Specifications of some of the most interesting and anticipated EVs.

2022 Audi e-tron S Sportback quattro

2022 Audi e-tron S Sportback quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 63.6 in / 1615 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2022 Audi e-tron S quattro

2022 Audi e-tron S quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 64.1 in / 1629 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2021 Audi e-tron S Sportback quattro

2021 Audi e-tron S Sportback quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 63.6 in / 1615 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2021 Audi e-tron S quattro

2021 Audi e-tron S quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 64.1 in / 1629 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2022 Audi Q4 Sportback e-tron 50 quattro

2022 Audi Q4 Sportback e-tron 50 quattro Vorsprung

Doors: 5, Seats: 5
Length: 180.6 in / 4588 mm
Height: 63.5 in / 1614 mm
Curb weight: 4717.89 lb / 2140 kg
Electric motor #1: 150 kW, 310 Nm, Location: Rear
Electric motor #2: 70 kW, 150 Nm, Location: Front
Battery: 82 kWh, Voltage: 400 V

2022 Audi Q4 Sportback e-tron 50 quattro

2022 Audi Q4 Sportback e-tron 50 quattro Edition 1

Doors: 5, Seats: 5
Length: 180.6 in / 4588 mm
Height: 63.5 in / 1614 mm
Curb weight: 4717.89 lb / 2140 kg
Electric motor #1: 150 kW, 310 Nm, Location: Rear
Electric motor #2: 70 kW, 150 Nm, Location: Front
Battery: 82 kWh, Voltage: 400 V

2022 Audi Q4 Sportback e-tron 50 quattro

2022 Audi Q4 Sportback e-tron 50 quattro S Line

Doors: 5, Seats: 5
Length: 180.6 in / 4588 mm
Height: 63.5 in / 1614 mm
Curb weight: 4717.89 lb / 2140 kg
Electric motor #1: 150 kW, 310 Nm, Location: Rear
Electric motor #2: 70 kW, 150 Nm, Location: Front
Battery: 82 kWh, Voltage: 400 V

2022 Ford F-150 Lightning

2022 Ford F-150 Lightning PLATINUM Extended Range (710A)

Doors: 4, Seats: 5
Length: 232.7 in / 5911 mm
Location: Rear
Location: Front
Battery: 131 kWh

2022 Ford F-150 Lightning

2022 Ford F-150 Lightning LARIAT Extended Range (511A)

Doors: 4, Seats: 5
Length: 232.7 in / 5911 mm
Location: Rear
Location: Front
Battery: 131 kWh

2022 Mercedes-Benz AMG EQS

2022 Mercedes-Benz AMG EQS 53 4MATIC+

Doors: 5, Seats: 5
Length: 205.6 in / 5223 mm
Height: 59.8 in / 1520 mm
Curb weight: 5853.27 lb / 2655 kg
Electric motor #1: 245 kW @ 4500 - 13500 rpm, 565 Nm, Location: Rear
Electric motor #2: 239 kW, 290 Nm, Location: Front
Battery: 107.8 kWh, Voltage: 500 V

2022 Mercedes-Benz EQS

2022 Mercedes-Benz EQS 580 4MATIC

Doors: 5, Seats: 5
Length: 205.4 in / 5216 mm
Height: 59.5 in / 1512 mm
Curb weight: 5698.95 lb / 2585 kg
Electric motor #1: 245 kW @ 4500 - 13500 rpm, 565 Nm, Location: Rear
Electric motor #2: 140 kW, 290 Nm, Location: Front
Battery: 107.8 kWh, Voltage: 500 V

2022 Mercedes-Benz EQS

2022 Mercedes-Benz EQS 450+

Doors: 5, Seats: 5
Length: 205.4 in / 5216 mm
Height: 59.5 in / 1512 mm
Curb weight: 5467.46 lb / 2480 kg
Electric motor: 245 kW @ 4500 - 13500 rpm, 568 Nm, Location: Rear
Battery: 107.8 kWh, Voltage: 500 V

2022 Genesis GV60

2022 Genesis GV60 Performance AWD

Doors: 5, Seats: 5
Length: 177.8 in / 4515 mm
Width: 74.4 in / 1890 mm
Height: 62.2 in / 1580 mm
Curb weight: 4761.98 lb / 2160 kg
Electric motor #1: 160 kW, 350 Nm, Location: Rear
Electric motor #2: 160 kW, 350 Nm, Location: Front
Battery: 77.4 kWh, Voltage: 800 V

2022 KIA EV6

2022 KIA EV6 Extended Range 4WD GT

Length: 184.8 in / 4695 mm
Height: 61.0 in / 1550 mm
Location: Rear
Location: Front
Battery: 77.4 kWh, Voltage: 697 V

2022 KIA EV6

2022 KIA EV6 Extended Range 4WD GT-Line S

Length: 184.8 in / 4695 mm
Height: 61.0 in / 1550 mm
Curb weight: 4530.5 lb / 2055 kg
Electric motor #1: 165 kW @ 4500 - 7700 rpm, 350 Nm @ 4500 - 7700 rpm, Location: Rear
Electric motor #2: 74 kW @ 4500 - 7700 rpm, 255 Nm @ 4500 - 7700 rpm, Location: Front
Battery: 77.4 kWh, Voltage: 697 V

2022 KIA EV6

2022 KIA EV6 Extended Range 4WD GT-Line

Length: 184.8 in / 4695 mm
Height: 61.0 in / 1550 mm
Curb weight: 4497.43 lb / 2040 kg
Electric motor #1: 165 kW @ 4500 - 7700 rpm, 350 Nm @ 4500 - 7700 rpm, Location: Rear
Electric motor #2: 74 kW @ 4500 - 7700 rpm, 255 Nm @ 4500 - 7700 rpm, Location: Front
Battery: 77.4 kWh, Voltage: 697 V

2022 BMW iX xDrive50

2022 BMW iX xDrive50

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5379.28 lb / 2440 kg
Electric motor #1: 250 kW, 400 Nm, Location: Rear
Electric motor #2: 200 kW, 352 Nm, Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2022 BMW i4 M50

2022 BMW i4 M50

Doors: 5, Seats: 5
Length: 188.3 in / 4783 mm
Width: 72.9 in / 1852 mm
Height: 57.0 in / 1448 mm
Curb weight: 5048.59 lb / 2290 kg
Electric motor #1: 230 kW @ 8000 - 17000 rpm, Location: Rear
Electric motor #2: 190 kW @ 8000 - 17000 rpm, Location: Front
Battery: 83.9 kWh, Voltage: 398.5 V