Renault Group: Alpine's revolution is underway

28 June 2023, 04:12:34

Relaunched in 2017 with the A110 and following a 2021 reorganization as a Business Unit, Alpine is gearing up for a new growth phase. The launch of its new 100% electric models in 2024 will enable the brand to boost its revenues so that it can be at break-even in 2026. From 2027, a world expansion phase will begin, backed by a line-up tailored to new markets including the USA, that will help improve Alpine financial performance and brand value. Alpine confirms its growth and international development ambition:

2022 to 2030 compound annual growth rate of 40% (revenue).
Break-even operating margin and €2 billion in revenues in 2026.
Above 10% operating margin and constant revenue increase over €8 billion revenues (including €1 billion assuming the brand will be launched in China) in 2030.
A 100% electric car range by the end of 2026 and net-zero carbon production in 2030.

Born from racing, Alpine needs to rise to many challenges including turning to 100% electric. To do so, it can tap into the broad array of expertise of its technicians and engineers, who are in the top rank of the world’s motor racing specialists.

First, Alpine will draw on its “Dream Garage” made of 100% electric models as follows:

The future electric, sporty and urban A290 (B-segment car based on Renault 5 and Renault 4 CMFB-EV platform), for which the show-car was unveiled in May, is expected as from 2024.
The C-segment Crossover GT, in 2025, that will be manufactured in France at the Manufacture Alpine Dieppe Jean Rédélé plant.
The all-new A110, Alpine’s heritage and know-how flag-bearer, will be 100% electric by end 2026.

The A110 E-ternité prototype has served as a trial run demonstrating that Alpine has the capacity, and it is cost-beneficial to develop its own platform, which will mean it can offer cars true to its sportiness and agility DNA. The APP (Alpine Performance Platform) will also capitalise on the company's internal resources to achieve economies of scale.

Underpinning the future electric A110, the APP is adjustable such that it can change length and width as needed. It will also be used for new cars including a ground-breaking A110-based roadster and the new A310, a 4-seat sports coupe.

Lastly, Alpine will launch two new D/E segment cars on top of its Dream Garage. Alpine aims to create an ecosystem by surrounding itself with key partners to co-invent the sports car of tomorrow, led by Renault Group. Its APP platform will benefit from the SDV (Software-Defined Vehicle) expertise of Ampere, Renault Group's future electric and software pure player. Mobilize Financial Services will allow Alpine to attract and lock-in its customers via bespoke financial services. Lastly, on top of its own sales outlets, the company can draw on Renault Group’s distribution network for its foreign sales. Other external partners will support it including Google to develop connectivity services and Verkor to supply high-performance made-in-France (Dunkirk) batteries.

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