Suzuki announces Growth Strategy for FY2030

27 January 2023, 11:20:07

Suzuki Motor Corporation announced its Growth Strategy for FY2030. With the motto to deliver "value-packed products" by focusing on the customer, Suzuki will carry out its unique Growth Strategy for FY2030 by operating under the principle of manufacturing "Sho-Sho-Kei-Tan-Bi (Smaller, Fewer, Lighter, Shorter, Beauty)", "Lean Management" which emphasizes flexibility, agility, and the challenging spirit, and the "Three Actuals" principle, which omits impracticality and focuses on the actual place, thing, and situation.

Based on the target date set by each government, Suzuki aims to achieve carbon neutrality in Japan and Europe by 2050 and in India by 2070. In Japan, starting with the introduction of commercial mini-vehicle battery EVs in FY2023, Suzuki plans to introduce compact SUVs and passenger mini-vehicles, with 6 models to be launched by FY2030. In addition, the brand will develop new hybrids for mini and compact vehicles, and by combining them with battery EVs, it will offer various options for customers. In Europe, Suzuki will introduce battery EVs in FY2024, and expand to SUVs and B-segments, with 5 models to be launched by FY2030. In India, the brand will introduce the SUV battery EV announced at the Auto Expo 2023 in FY2024, with 6 models to be launched by FY2030.

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