Sales of the MINI Electric almost doubled in 2021

17 January 2022, 01:59:19

MINI is growing and electrifying. The British premium car brand was able to increase worldwide vehicle sales by 3.3% to 302,144 units in 2021. The MINI models with electrified drive systems experienced a real boom in demand. Their sales figures climbed by 64.3% to 53,243 vehicles - around 18% of the total worldwide sales in 2021. The winner of the year was the fully-electric MINI Cooper SE. The MINI Electric even managed to almost double its sales (plus 98.2%). It is now already the most popular model variant in the entire MINI product range.

34,851 units of the MINI Cooper SE were sold worldwide last year. This means that every third customer of a MINI 3-door opted for locally emission-free driving fun. In addition, 18 392 units of the MINI Cooper SE Countryman ALL4 were sold (fuel consumption combined: 2.0 - 1.7 l/100 km, electricity consumption combined: 14.0 - 13.1 kWh/100 km, CO2 emissions combined: 45 - 40 g/km according to WLTP). The plug-in hybrid model recorded a sales increase of 24.2 percent. Almost every fourth newly registered MINI Countryman hit the road with an electrified drivetrain.

The world's most important market for the MINI Cooper SE in 2021 was again Germany, where more than 10,000 units of the fully electric model variant were sold. Added to this were 3,473 units of the MINI Cooper SE Countryman ALL4, so that in Germany around 31% of all newly registered MINIs in 2021 are electrified.

A higher proportion is only achieved in a few countries worldwide, including Norway, where around 96% of all new MINIs delivered to customers last year had a purely electric or plug-in hybrid drivetrain. This rate is only surpassed by Iceland. There, exclusively electrified MINI was sold for the first time in 2021. The MINI Cooper SE accounted for 62% of sales and the MINI Cooper SE Countryman ALL4 for 38%.

"The excellent overall result and the fact that every tenth new MINI is fully electric show that our strategy for the future is setting the right priorities," says Bernd Körber, Head of the MINI Brand. "The MINI community is growing, and it is moving towards electromobility with great strides."

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