Audi Q6 e-tron arrives with second-generation digital OLED technology

26 July 2023, 01:04:32

With second-generation digital OLED rear lights, the Audi Q6 e-tron is taking light design, range of functions, and road safety to a new level. Audi is gradually developing the technology into intelligent displays that can communicate with other road users by displaying information via the exterior lights – this is the new communication light.

The active digital light signature is another world first making its debut in the Audi Q6 e-tron. It makes an entirely new and vibrant impression, pointing the way to the future of Audi lighting technology. For the first time, customers can optionally select digital light signatures for this new evolution of digital daytime running lights in the Matrix LED headlights and the new generation of digital OLED rear lights. In addition, customers may book digital light signatures on demand.

The second generation of digital OLED technology shapes the look of new Audi models and increases their range of functions many times over. This, in turn, improves road safety, as impressively demonstrated by the communication light in the digital OLED rear lights. The Q6 e-tron also sets new standards in personalization: With a total of eight optional digital light signatures in the redesigned daytime running lights in the Matrix LED headlights and digital OLED rear lights 2.0, customers can design the look of their Q6 e-tron like never before. This is possible via the MMI and, for the first time, via the myAudi app. Customers are also able to buy digital light signatures after purchasing their car.

A software module in one of the Audi Q6 e-tron's domain computers, jointly developed by Audi and the Group’s software company CARIAD, makes this type of light signature possible. In the case of the second-generation digital OLED rear lights, the six 360-segment OLED panels generate a new image every ten milliseconds using a specially developed algorithm. This algorithm lets the active digital light signature demonstrate the car’s vibrancy and ability to interact personally by making the Q6 e-tron’s “brain activity” visible through constant movement. The active digital light signature at the front is created via the interaction of the algorithm with 12 dimmable segments, while at the rear, all the digital OLED segments are used. The individual light segments interact so that the light signature's overall image does not vary in luminous intensity.

For an even greater degree of personalization for the Q6 e-tron, customers can book the package of digital light signatures for the LED headlights plus/Matrix LED headlights and digital OLED rear lights after purchasing their car using on-demand functions. Customers can purchase the features permanently or for a specific period.

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