CUPRA reveals the name of its urban electric car at Automobile Barcelona: the CUPRA Raval

11 May 2023, 15:11:20

Previously presented as the CUPRA UrbanRebel, the CUPRA Raval will be produced in Martorell from 2025. The CUPRA Raval is an invitation to a new generation that is looking for something different: an urban, rebellious and 100% electric car. The name serves as a tribute to the Raval neighborhood in the heart of Barcelona, and about which ROSALÍA's alphabet campaign already gave clues. CUPRA has also announced today that, together with brand ambassador and actor Daniel Brühl, it will bring the essence of his "Bar Raval" in Berlin to the future CUPRA City Garage, which will open later this year in the German capital.

"The CUPRA Raval is not just another car. It is an invitation to a new generation, which expects something better. An urban, rebellious and 100% electric car, with its own character and linked to 'Gen Z’. Something that’s more emotional," said Wayne Griffiths, CEO of SEAT and CUPRA. The CUPRA Raval will be produced at SEAT S.A.’s headquarters in Martorell. The company will invest 3 billion euros into the plant’s transformation from combustion to electrification and produce electric cars from 2025 based on the Volkswagen Group's MEB Small platform. SEAT S.A. is leading the Small BEV cluster for different brands of the Volkswagen Group.

CUPRA also presented the CUPRA Tavascan, the brand's first 100% electric SUV, to the public for the first time at Automobile Barcelona. The model was premiered on 21 April in Berlin.

The CUPRA DarkRebel, the brand’s digital show car was also presented to those attending Automobile Barcelona. “The Dark Rebel is the ultimate interpretation of CUPRA’s design for the future. With the DarkRebel, we want to show that the electric cars of the future can be sexy and provocative”, said Jorge Diez, Head of Design at CUPRA.

SEAT S.A. announced the name of its future CUPRA model coinciding with the best first-quarter results in its history. Between January and March, the company. registered a record operating profit of 144 million euros, an improvement of 139 million euros compared to the first quarter of the previous year, and a turnover of 3.6 billion euros, which represents a 48% increase compared to the first three months of 2022. These historic figures are thanks to CUPRA, which is driving the growth of the company's financial results.

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