The CUPRA DarkRebel show car makes its world debut at IAA 2023 in Munich
4 September 2023, 02:42:16
As promised, the CUPRA DarkRebel show car debuted at the Volkswagen Group Night and will be presented to the public at the CUPRA Open Space at the IAA Mobility 2023 in Munich, Germany (4–10 September). A sports car that pushes the boundaries of design and performance, it is the physical translation of the first car fully created in CUPRA's virtual space, for a future generation of drivers.
More than 270,000 CUPRA configurations from the CUPRA Tribe, including brand ambassadors such as FC Barcelona players Alexia Putellas, Marc ter Stegen, and Ansu Fati, and the actor Daniel Brühl, helped shape the design of the CUPRA DarkRebel show car. Data collected from the online Hyper Configurator was injected into the final design.
The result is a 100% electric two-seat sports car with a shooting brake architecture that reflects the passion and disruptive mindset of the CUPRA brand, as well as incorporating an enigmatic mercury-like exterior liquid body color, the use of light as an almost tangible material, and a heightened attention to sustainability.
Illumination is a key element in the design of the CUPRA DarkRebel show car, starting from the lighting of the logo. It highlights the dialogue between material and immaterial, showing how light can support colors and materials and transform the transparency of crystal-clear pieces into solid digitally colored sculptures. CUPRA’s iconic triangular light signature focuses the vehicle’s radical sharp front look as it emerges from the body, bringing the car to life. The lighting concept is based on breaking down the CUPRA logo into three triangles, which are then applied as DRLs (Daytime Running Lights).
The vehicle’s central spine, like a sailboat keel made of a crystal-clear transparent material, connects the front and the rear of the CUPRA DarkRebel. Sensual surfaces with a strong combination of sharp lines create tension in the design, expressing a concentration of energy and purpose. All underscored by the enigmatic liquid body color. The fluid character of the dark violet tone evolves and changes depending on how environmental light touches the vehicle’s body, enhancing the strong stance and setting the tone for the DarkRebel as a sports car created to drive.
Seating the DarkRebel to the ground, its wheel design is influenced by the brand’s racing cars, with performance and efficiency being key attributes. The triangular-shaped CUPRA logo is expanded parametrically through the whole wheel, from the structure to the aero covers and designed copper parts. The side of the DarkRebel is characterised by the connection of the body with the front and back through channels sculpted on the surface that reveal all the technical elements, as a symbol of the relationship between exterior and interior.
The CUPRA DarkRebel’s cutting-edge exterior design is enhanced by its dimensions: 4.5 m in length, 2.2 m in width, and 1.3 m in height, with a height of 2.2 m when its doors are open. The DarkRebel comes to life thanks to its 1/3 cabin in contrast to the 2/3 body proportions and strong shoulders that deliver its sporty soul.
Entering the vehicle, passengers find themselves in an embracing, radical, extreme environment delimited by an elegant canvas outlined with dynamic forms, from which raw, light structures emerge. Crowning the whole are the driving components, true gems of design, which provide precision with their shapes and cutting-edge technology, thus completing a unique interior. Inside the show car, the simplicity and purity of the cabin is complemented by the careful craftsmanship of certain key elements for the driving experience.
The key element of the cabin is the central spine with its asymmetrical shapes, lightness, and sculptural appearance. Produced using the latest 3D metal printing technology, it provides structural performance with maximum lightness, emerging from between the base of the seats and extending forward to embrace the driver. Offering the perfect position for the most important driving elements. Thanks to its longitudinal adjustment, synchronized with the sliding of the pedal cluster, it provides the ideal ergonomic adjustment for sporty driving.
Another key element in the interior is the Supersport bucket seats, with headrests covered with 3D knitting fabric and supported by a structure made from crystal-clear transparent material and copper inserts. The bucket seats are mounted low and extend beyond their limits with their lightweight shape, offering lateral support for the entire leg. From their base, they emerge towards the top and take shape in a surprising yet exciting way. In their contact zones, they adapt and embrace the occupants to offer maximum comfort and grip for sporty driving.
One of the main protagonists inside the CUPRA DarkRebel is the steering wheel, which combines geometries from the world of racing with the interactivity of the world of gaming. The hands are perfectly matched to its ergonomics and the driver gets to feel from the very first moment all the power and control while the show car is on the move. At this moment, the driver’s next point of attention is the shifter, which is in the central spine and made of a crystal-clear transparent material, that illuminates and invites touch.
The CUPRA DarkRebel offers a cutting-edge User Experience (UX) and User Interface (UI) design. Embracing CUPRA’s distinct mindset and digital DNA, the CUPRA DarkRebel redefines the automotive experience, seamlessly blending the physical and digital worlds. By integrating a gamified experience, users are not just driving; they are engaging in an ongoing, immersive connection with the CUPRA Tribe.

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