Polestar Cars to Open 15 New US Showrooms in 2021

2 March 2021, 01:42:41

Polestar Cars to Open 15 New US Showrooms in 2021Polestar is expanding its retail presence across the United States with plans to open new locations in 15 cities by the end of 2021.

In the first half of 2021, the brand will open the new showrooms, called Polestar Spaces, in Austin, Texas, Boston, Denver, Seattle, South Florida and Washington D.C. Polestar will partner with established retailer groups in order to best represent the brand in each location for sales and service. With at-home test drives already available, the first of the new retail Spaces will open by early spring in Austin, Texas, Boston and Denver. Additional information pertaining to the locations in Washington D.C., Seattle and Florida will be announced soon.

In the latter half of 2021, Polestar anticipates opening additional showrooms in Atlanta, Central and South New Jersey, Connecticut, Dallas, Detroit, Minneapolis, Phoenix and Orange County, Calif.

Polestar Spaces are designed to give customers the opportunity to experience the company firsthand without the pressures that come from a traditional automotive dealership. Staffed by non-commissioned Polestar Specialists, each Space embodies the minimalist Scandinavian design ethos of the brand, minimizing any distractions within the showroom so guests can enjoy their experience at their own pace. Test drives can be coordinated onsite or at home with the all-electric Polestar 2 at Polestar.com/test-drive. Orders can be placed at Polestar.com.

Polestar Spaces are already open in Los Angeles (Santa Monica) and Manhattan, plus two locations in the San Francisco Bay Area (Corte Madera and Santa Clara). Further markets for expansion will be announced later in 2021.

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