The MINI Concept Aceman is presented - a preview of the future model generation's new design

27 July 2022, 03:03:00

MINI has presented the MINI Concept Aceman - an initial preview of its future model generation's new design. In the next model generation the MINI Cooper in the iconic three-door body shape, which has been reinterpreted time and again over its entire 60-plus-year history, will be joined by a crossover model for the first time.

The design-based and technological innovations from MINI showcased in this concept vehicle outline the brand-typical driving pleasure of the future. The first MINI crossover model for the premium small cars segment has a purely electric drive, a clear and pared-back design language that has been dubbed "Charismatic Simplicity", a new digital interior space experience, and a material concept which uses absolutely no leather or chrome. A functional two-box design with short overhangs creates the maximum of space for occupants and luggage on a minimal surface area. The MINI Concept Aceman has four doors and a large boot lid with interior seating for five.

It also has the proportions you would expect of the brand with an exterior length of 4.05 metres, a width of 1.99 metres and a height of 1.59 metres, all in a particularly contemporary form. The classic three-way division of body, all-round window graphics and roof is reinterpreted. A flush transition between the vehicle body and glass surfaces makes the most of the aerodynamic properties. The clear and reduced design of the MINI Concept Aceman completely dispenses with the chrome trim around the edges that was common in earlier model generations. Wide surrounds on the lower edge of the body, strongly contoured wheel arches, large wheels, a striking roof rack, and front and rear valance panels styled as an underride protection emphasise the solid all-round characteristics of a crossover model for urban driving fun.

Along with the clear and reduced exterior and interior design, the holistic user experience of light, movement, interaction and sound also combine to define this style. Surfaces constructed from knitted recycled textile with fresh colour contrasts combine with seamless digital controls with a new OLED display as the central interface. This all creates a unique interior experience that remains unmistakably MINI. The all-electric models of the next generation are also given an independent sound design for the first time, providing emotionally compelling drive sounds and an authentic background for the new Experience Modes.

Innovative Experience Modes generate new possibilities to individualise and personalise the driving experience in the interior of the MINI Concept Aceman. They combine specific displays and colour worlds, which are depicted on the central interface panel and through interior projection, and a coordinated sound stage.

The newly developed MINI Concept Aceman user experience offers a holistic experience of lighting and sound made possible by digital technology with a flowing transition between exterior and interior even before starting your journey. It intensifies the experience of the different states of the vehicle and the interaction with the occupants. The headlights and radiator grille element, central interface and projections work together in precisely orchestrated harmony.

The MINI Concept Aceman will be publicly presented for the first time at the world’s largest gaming event, gamescom 2022, in Cologne. The event starts on the evening of 23 August 2022, with the grand gamescom opening show Opening Night Live. This event can be experienced on-site in the gamescom event arena as well as from anywhere in the world via livestream.

From 24 to 28 August 2022, gaming fans will convene in Cologne’s Koelnmesse venue to experience games and offerings from various developers and publishers, as well as an extensive framework programme spanning many gamescom areas (such as indie and retro games or cosplay). The gamescom programme can also be accessed online until the end of September.

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