Jaguar Land Rover will invest GBP 15 billion by 2028 to accelerate EV future

20 April 2023, 06:04:20

Jaguar Land Rover (JLR) announced exciting plans to accelerate its transition to become the world’s leading modern luxury car manufacturer revealing its Halewood plant, in the UK, will become an all-electric production facility and its next-generation medium-size SUV architecture, electrified modular architecture (EMA), will now be pure-electric.

In an update to global media at JLR’s center in Gaydon, Chief Executive Officer Adrian Mardell reaffirmed the business’s commitment to its Reimagine strategy, which will reposition the company as an electric-first, modern luxury carmaker by 2030, as JLR makes strides towards its financial goals of achieving a net cash positive position by FY25 and double-digit EBIT by 2026.

Announcing the news of its next-generation electrification roadmap, JLR confirmed it will start to invite applications for client orders for the modern luxury all-electric Range Rover from later this year. The first of its next-generation medium-size modern luxury SUVs will be an all-electric model from the Range Rover family, launching in 2025 and built at Halewood in Merseyside, in a move that further affirms JLR’s commitment to the future of the UK car industry.

And while EMA will now be electric only, as the trend to electrification in certain markets increases, JLR will retain the flexible modular longitudinal architecture (MLA) on which Range Rover and Range Rover Sport are built offering internal combustion engine (ICE), HYBRID and battery electric vehicle (BEV) options. This gives JLR uncompromised flexibility to adapt its vehicle lineup to meet the needs of different markets around the world, that are moving at different speeds towards carbon net-zero targets.

As a next step within the Reimagine strategy, It was revealed JLR will move to a House of Brands approach, to amplify the unique character of each of its brands - Range Rover, Defender, Discovery and Jaguar - and accelerate the delivery of the company’s vision, to become proud creators of the world’s most desirable modern luxury automotive brands for the most discerning clients.

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