Porsche continues its electric strategy with the all-electric Cayenne

13 March 2023, 05:07:41

At its annual press conference, Porsche announced that it continues with its ambitious electric strategy. The all-electric Porsche Macan has reached the home straight and will be available to customers in 2024. The all-electric Porsche 718 is planned for the middle of the decade. In the medium term, it will only be available as an all-electric model. It will be followed by the all-electric Porsche Cayenne. The fourth generation of the SUV will underline Porsche's goal of delivering more than 80% of its new vehicles as all-electric models in 2030.

Porsche is also planning to expand its product portfolio upwards with an all-electric SUV positioned above the Cayenne. This new vehicle concept is designed to offer strong performance and automated driving functions with the typical Porsche flyline, along with a completely new experience inside the vehicle. This will be based on the platform SSP Sport developed by Porsche. "We are thereby underlining and strengthening our sporty luxury positioning. We are observing growing profit pools in this segment, in particular in China and the US," explains Blume.

Porsche has also set itself ambitious sustainability targets. Within the scope of its strategy, the company is working towards a net carbon neutral value chain for its vehicles in 2030. This also includes a net carbon-neutral use phase for future BEV models (based on an assumed total mileage of 200,000 kilometres per vehicle).

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