Xiaomi ponders on entering the EV market

22 February 2021, 03:31:48

Xiaomi ponders on entering the EV marketVarious Chinese media report that Xiaomi is pondering on entering the EV market. One of the top smartphone vendors in the world has already ventured into the TV market and quite successfully so far. Obviously, it wants to have a chunk of the promising EV market and sees it as a strategic decision that will future-proof the company.

In 2013, Lei Jun, co-founder and CEO of Xiaomi, went to the USA twice to visit Tesla's CEO Elon Musk. This happened after Lei Jun wrote on his official account that he had a great curiosity about the EV business. Later on, in 2015, Xiaomi invested in Weilai, internationally known as NIO. In 2016, the company made a small investment in XPeng. At that time, the EV business did not seem that much rewarding. However, in 2018 the company went public, became a top smartphone vendor, and started exploring more business possibilities. In 2019, Xiaomi became a strategic investor in XPeng in 2019.

A former core employee of Xiaomi told "LatePost" that Xiaomi had launched an internal survey of a car-building project called "micar", led by the staff responsible for formulating Xiaomi's strategy. Wang Chuan, who was the chief of staff of Xiaomi at the time, has repeatedly communicated with senior executives of Chinese new car companies such as NIO and XPeng to understand the business. This may be the first time that Xiaomi has seriously considered building a car. The brand already has plenty of "Mi Car" accessories on the market.

Xiaomi's latest round of discussions on car manufacturing took place in the third quarter of 2019. "LatePost" learned from people close to Xiaomi's senior management that at that time, Xiaomi's decision-making makers proposed to build cars on the board of directors. Wang Chuan took out a research report on the automotive industry and suggested to Lei Jun that from the end of 2019 to the beginning of 2020, it was Xiaomi's time to enter the market but Lei Jun still had concerns because at that time, the industry situation was not optimistic. At the same time, Xiaomi is also deploying this business through foreign investment in car networking companies. In April 2020, Xiaomi participated in the B round of financing of car service system manufacturer PATEO as a strategic investor.

In June 2019, Xiaomi announced its cooperation with Mercedes-Benz to promote its virtual voice assistant Xiao Ai to enter the automotive human-computer interaction system. Two months later, the head of Xiaomi MIUI (the brand's own OS based on Android) said in the "MIUI head online" event that he is considering developing a MIUI-based car service system. By June 2020, Xiaomi has further applied for the registration of the Xiaomi Mi Chelian trademark and related graphic trademarks. The brand already has plenty of "Mi Car" accessories on the market. Since 2015, according to the patent application documents published in the Patent Announcement System of the State Intellectual Property Office, Xiaomi has successfully applied for car-oriented inventions such as car cruise control, energy supplementation, vehicle control, navigation, assisted driving, and driving safety.

The decision to build a car this time probably means that in Lei Jun's view, the new energy vehicle's general direction has been relatively determined, and the opportunities have already outweighed the risks. A person close to Lei Jun told "LatePost": "The timing makes him (Lei Jun) make up his mind." According to the requirements of the "New Energy Automobile Industry Development Plan (2021-2035)" issued by the State Council, the sales volume of new energy vehicles will reach 20% of the total sales of new vehicles in 2025. At the same time, the smartphone market is facing the opposite situation. According to data from the China Academy of Information and Communications Technology, China's mobile phone shipments fell year by year after reaching a high of 560 million units in 2016. However, compared to smartphones, TVs, and smart home products, automobiles pose a greater challenge in terms of complexity, safety requirements and capital investment. From product manufacturing to sales channels, Lei Jun and Xiaomi need to be further adapted.Source

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EV Specifications

Complete specifications of EVs, grouped according to their brand and year

AudiBMWBytonChevroletDaciae.GOFIATFordGenesisHondaHyundaiJaguarKIAMazdaMercedes-BenzMGMININIONissanOpelPeugeotPolestarPorscheRenaultRivianSEATŠKODAsmartTeslaVolkswagenVolvo

Featured

Specifications of some of the most interesting and anticipated EVs.

2022 Audi e-tron S Sportback quattro

2022 Audi e-tron S Sportback quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 63.6 in / 1615 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2022 Audi e-tron S quattro

2022 Audi e-tron S quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 64.1 in / 1629 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2021 Audi e-tron S Sportback quattro

2021 Audi e-tron S Sportback quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 63.6 in / 1615 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2021 Audi e-tron S quattro

2021 Audi e-tron S quattro

Doors: 5, Seats: 5
Length: 193.0 in / 4902 mm
Height: 64.1 in / 1629 mm
Curb weight: 5941.46 lb / 2695 kg
Location: Rear
Location: Front
Battery: 95 kWh, Voltage: 396 V

2022 Audi Q4 Sportback e-tron 50 quattro

2022 Audi Q4 Sportback e-tron 50 quattro Vorsprung

Doors: 5, Seats: 5
Length: 180.6 in / 4588 mm
Height: 63.5 in / 1614 mm
Curb weight: 4717.89 lb / 2140 kg
Electric motor #1: 150 kW, 310 Nm, Location: Rear
Electric motor #2: 70 kW, 150 Nm, Location: Front
Battery: 82 kWh, Voltage: 400 V

2022 Audi Q4 Sportback e-tron 50 quattro

2022 Audi Q4 Sportback e-tron 50 quattro Edition 1

Doors: 5, Seats: 5
Length: 180.6 in / 4588 mm
Height: 63.5 in / 1614 mm
Curb weight: 4717.89 lb / 2140 kg
Electric motor #1: 150 kW, 310 Nm, Location: Rear
Electric motor #2: 70 kW, 150 Nm, Location: Front
Battery: 82 kWh, Voltage: 400 V

2022 Audi Q4 Sportback e-tron 50 quattro

2022 Audi Q4 Sportback e-tron 50 quattro S Line

Doors: 5, Seats: 5
Length: 180.6 in / 4588 mm
Height: 63.5 in / 1614 mm
Curb weight: 4717.89 lb / 2140 kg
Electric motor #1: 150 kW, 310 Nm, Location: Rear
Electric motor #2: 70 kW, 150 Nm, Location: Front
Battery: 82 kWh, Voltage: 400 V

2022 Ford F-150 Lightning

2022 Ford F-150 Lightning PLATINUM Extended Range (710A)

Doors: 4, Seats: 5
Length: 232.7 in / 5911 mm
Location: Rear
Location: Front
Battery: 131 kWh

2022 Ford F-150 Lightning

2022 Ford F-150 Lightning LARIAT Extended Range (511A)

Doors: 4, Seats: 5
Length: 232.7 in / 5911 mm
Location: Rear
Location: Front
Battery: 131 kWh

2022 Mercedes-Benz AMG EQS

2022 Mercedes-Benz AMG EQS 53 4MATIC+

Doors: 5, Seats: 5
Length: 205.6 in / 5223 mm
Height: 59.8 in / 1520 mm
Curb weight: 5853.27 lb / 2655 kg
Electric motor #1: 245 kW @ 4500 - 13500 rpm, 565 Nm, Location: Rear
Electric motor #2: 239 kW, 290 Nm, Location: Front
Battery: 107.8 kWh, Voltage: 500 V

2022 Mercedes-Benz EQS

2022 Mercedes-Benz EQS 580 4MATIC

Doors: 5, Seats: 5
Length: 205.4 in / 5216 mm
Height: 59.5 in / 1512 mm
Curb weight: 5698.95 lb / 2585 kg
Electric motor #1: 245 kW @ 4500 - 13500 rpm, 565 Nm, Location: Rear
Electric motor #2: 140 kW, 290 Nm, Location: Front
Battery: 107.8 kWh, Voltage: 500 V

2022 Mercedes-Benz EQS

2022 Mercedes-Benz EQS 450+

Doors: 5, Seats: 5
Length: 205.4 in / 5216 mm
Height: 59.5 in / 1512 mm
Curb weight: 5467.46 lb / 2480 kg
Electric motor: 245 kW @ 4500 - 13500 rpm, 568 Nm, Location: Rear
Battery: 107.8 kWh, Voltage: 500 V

2022 Genesis GV60

2022 Genesis GV60 Performance AWD

Doors: 5, Seats: 5
Length: 177.8 in / 4515 mm
Width: 74.4 in / 1890 mm
Height: 62.2 in / 1580 mm
Curb weight: 4761.98 lb / 2160 kg
Electric motor #1: 160 kW, 350 Nm, Location: Rear
Electric motor #2: 160 kW, 350 Nm, Location: Front
Battery: 77.4 kWh, Voltage: 800 V

2022 KIA EV6

2022 KIA EV6 Extended Range 4WD GT

Length: 184.8 in / 4695 mm
Height: 61.0 in / 1550 mm
Location: Rear
Location: Front
Battery: 77.4 kWh, Voltage: 697 V

2022 KIA EV6

2022 KIA EV6 Extended Range 4WD GT-Line S

Length: 184.8 in / 4695 mm
Height: 61.0 in / 1550 mm
Curb weight: 4530.5 lb / 2055 kg
Electric motor #1: 165 kW @ 4500 - 7700 rpm, 350 Nm @ 4500 - 7700 rpm, Location: Rear
Electric motor #2: 74 kW @ 4500 - 7700 rpm, 255 Nm @ 4500 - 7700 rpm, Location: Front
Battery: 77.4 kWh, Voltage: 697 V

2022 KIA EV6

2022 KIA EV6 Extended Range 4WD GT-Line

Length: 184.8 in / 4695 mm
Height: 61.0 in / 1550 mm
Curb weight: 4497.43 lb / 2040 kg
Electric motor #1: 165 kW @ 4500 - 7700 rpm, 350 Nm @ 4500 - 7700 rpm, Location: Rear
Electric motor #2: 74 kW @ 4500 - 7700 rpm, 255 Nm @ 4500 - 7700 rpm, Location: Front
Battery: 77.4 kWh, Voltage: 697 V

2022 BMW iX xDrive50

2022 BMW iX xDrive50

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5379.28 lb / 2440 kg
Electric motor #1: 250 kW, 400 Nm, Location: Rear
Electric motor #2: 200 kW, 352 Nm, Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2022 BMW i4 M50

2022 BMW i4 M50

Doors: 5, Seats: 5
Length: 188.3 in / 4783 mm
Width: 72.9 in / 1852 mm
Height: 57.0 in / 1448 mm
Curb weight: 5048.59 lb / 2290 kg
Electric motor #1: 230 kW @ 8000 - 17000 rpm, Location: Rear
Electric motor #2: 190 kW @ 8000 - 17000 rpm, Location: Front
Battery: 83.9 kWh, Voltage: 398.5 V