Nissan Hyper Urban concept EV debuted digitally at the Nissan Technical Center in Atsugi

3 October 2023, 01:53:57

In the lead-up to the Japan Mobility Show in Tokyo later this month, Nissan is revealing a series of exciting all-electric concept vehicles, the first of which is the Nissan Hyper Urban, digitally revealed today at Nissan's new vehicle design hall within the Nissan Technical Center in Atsugi, Kanagawa.

The series, to be revealed one by one in digital form leading up to the show’s press day on October 25, features the word hyper to express the heightened excitement they aim to bring. Each concept is represented by a symbolic character and has custom-tailored features that add value to unique lifestyles and diverse aspirations. The concept vehicles help customers make a positive impact on the planet without compromising on style or fun.

Nissan's vision for the Japan Mobility Show embodies the company’s unwavering dedication to enriching people’s lives and revolutionizing the electric vehicle (EV) landscape with transformative products and technologies.

Nissan Hyper Urban’s styling perfectly complements the sophisticated tastes of its target users, such as urban- and suburban-based professionals who prioritize environmental sustainability. Characterized by a sleek and modern aesthetic, the vehicle’s design expresses the users’ discerning taste, making a bold statement while also effectively blending in with their environment.

The Nissan Hyper Urban would also be fully interwoven into the EV ecosystem, with its impressive V2H function providing power to the home, resulting in significant energy cost savings and reducing strain on the power grid. Thanks to its V2G capability, owners can even contribute surplus power to the grid to support their local community and earn money. The Intelligent Charging Management System features AI that can autonomously charge vehicles and power buildings, providing efficient power management.

The concept also applies sustainability to vehicle lifespan, making it ideal for people conscious of the long-term value of everything they own. Hardware updates and regular software updates provide a fresh ownership experience over many years. For example, the interior can be refreshed with a new instrument panel that reflects the latest technologies and trends in graphic user interfaces.

The car represents the future design and technological capabilities of Nissan's EVs. The exterior's lime yellow body changes chromatic expressions depending on the angle that light hits it, effectively drawing attention while also blending into the surrounds. The front and rear scissor doors provide a sense of openness and character, while the sporty silhouette produces aerodynamic excellence for increased efficiency. Wide tires complete the sporty look, evoking rugged dynamics with urban aesthetics.

The interior is designed to blend in with urban living spaces. Inspired by kaleidoscopic triangles, the instrument panel and display can be customized according to the owner’s mood. In addition, the front seats can collapse and fold into the back seats, creating a sofa-like, private relaxing space. When away from the daily grind, the Nissan Hyper Urban can seamlessly integrate relaxation and utility: Park it inside a loft apartment or bungalow so that it becomes an interior space to unwind.

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