BMW presents BMW i Vision Dee in Las Vegas

5 January 2023, 03:45:03

BMW presents BMW i Vision Dee in Las VegasBMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at CES 2023 in Las Vegas. BMW i Vision Dee is a futuristic mid-size sedan with a new and pared-down design language. The name “Dee” stands for Digital Emotional Experience – and that is precisely its aim: to create an even stronger bond between people and their cars going forward. Future digital functions will go far beyond the level of voice control and driver assistance systems we are familiar with today. The BMW Head-Up-Display extends across the full width of the windscreen, providing a glimpse of the next vehicle generation. From 2025 onwards, this innovation will be available in the models of the NEUE KLASSE. The BMW Group has also refined its use of color-change technology. Having unveiled the BMW iX Flow Featuring E Ink, with the ability to change from black to white, at the last CES, BMW i Vision Dee can now curate its exterior in up to 32 colors. With its intelligent, almost human capabilities, BMW i Vision Dee accompanies drivers not only through real-life situations on the roads, but also in their digital environment.

The BMW Mixed Reality Slider, in combination with the advanced Head-up Display, is the digital highlight and central operating control of BMW i Vision Dee. Using shy-tech sensors on the instrument panel, drivers can decide for themselves how much digital content they want to see on the advanced Head-Up Display. The five-step selection ranges from analog, to driving-related information, to the contents of the communications system, to augmented-reality projection, right up to entry into virtual worlds. In parallel, dimmable windows can also be used to gradually fade out reality. Mixed reality can be experienced in BMW i Vision Dee in an immersive way that engages different senses without requiring any additional tools, creating a new dimension of driving pleasure for the user.

The BMW Group is known in the automotive sector as a trailblazer for the Head-Up-Display and has systematically refined this technology over the past two decades. In BMW i Vision Dee, projection across the entire width of the windscreen allows information to be displayed on the largest possible surface – which only becomes recognizable as a display once it is activated. In this way, the BMW Group demonstrates the huge potential of projection technology and BMW i Vision Dee visualizes how an advanced Head-Up-Display could also be utilized in the future for the display and operating concept. The standard-production version of the BMW Head-up-Display extending across the full width of the windscreen will be used in the models of the NEUE KLASSE from 2025 onwards.

The digital experience already begins outside the vehicle, with a personalised welcome scenario that combines graphical elements, light and sound effects. Natural language serves as the simplest, most intuitive form of interaction, enabling perfect understanding between humans and their vehicles. The headlights and the closed BMW kidney grille also form a common phygital (fusion of physical and digital) icon on a uniform surface, allowing the vehicle to produce different facial expressions. This means BMW i Vision Dee can talk to people and, at the same time, express moods such as joy, astonishment or approval visually. BMW i Vision Dee can also project an image of the driver’s avatar onto the side window to further personalise the welcome scenario.

Following the spectacular debut of the BMW iX Flow Featuring E Ink at CES 2022, the BMW Group is now unveiling a full-colour version of the E Ink technology in BMW i Vision Dee that will be used as the outer skin of the vehicle for the first time worldwide. BMW i Vision Dee, rather than simply alternating between black and white, now showcases a multi-coloured, fully variable and individually configurable exterior. An ePaper film from the BMW Group’s cooperation partner, E Ink, is applied to the body to create this magical display of colour. Up to 32 colours can be displayed.

The body surface of the BMW i Vision Dee is divided into 240 E Ink segments, each of which is controlled individually. This allows an almost infinite variety of patterns to be generated and varied within seconds. The laser cutting process used to trim the films and the electronic control design were developed in partnership with E Ink. The adaptation of this technology for curved surfaces and the programming of the animations were developed by BMW Group’s in-house engineers – enabling a form of customisation that is unique throught the automotive sector worldwide.

The design of BMW i Vision Dee has been deliberately pared down to focus attention on the digital experience and the DNA of the BMW brand. The exterior is defined by the classic three-box sedan design that forms the core of the BMW brand. Traditional design elements, like the BMW kidney grille, twin circular headlights and the Hofmeister kink, are reimagined, with phygital icons replacing analogue elements. This gives BMW i Vision Dee its own digital, but human, character.

Inside, digitalisation goes hand in hand with reductive use of materials, operating controls and displays to ensure nothing distracts from the digital experience and the new feeling of enhanced driving pleasure. The unconventional design of the steering wheel, with its central vertical spoke, creates touchpoints that come to life when approached or touched and can be operated by moving the thumb. These phygital touchpoints control selection of the content projected onto the windscreen and, together with the Head-Up Display, thus support the principle of “hands on the wheel, eyes on the road”.

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EV Specifications

Complete specifications of EVs, grouped according to their brand and year

AudiBMWBytonCadillacChevroletDaciae.GOFIATFiskerFordGenesisGMCHondaHyundaiJaguarKIALexusLucidMazdaMercedes-BenzMGMININIONissanOpelPeugeotPolestarPorscheRenaultRivianSEATŠKODAsmartSubaruTeslaToyotaVolkswagenVolvoXiaomi

Featured

Specifications of some of the most interesting and anticipated EVs.

2024 Porsche Macan

2024 Porsche Macan 4

Doors: 4, Seats: 5
Length: 188.3 in / 4784 mm
Width: 76.3 in / 1938 mm
Height: 63.9 in / 1622 mm
Curb weight: 5302.12 lb / 2405 kg
Location: Rear
Location: Front
Battery: 100 kWh, Voltage: 800 V

2024 Porsche Macan

2024 Porsche Macan Turbo

Doors: 4, Seats: 5
Length: 188.3 in / 4784 mm
Width: 76.3 in / 1938 mm
Height: 63.8 in / 1621 mm
Curb weight: 5302.12 lb / 2405 kg
Location: Rear
Location: Front
Battery: 100 kWh, Voltage: 800 V

2024 Xiaomi SU7

2024 Xiaomi SU7 RWD

Doors: 4, Seats: 5
Length: 196.7 in / 4997 mm
Width: 77.3 in / 1963 mm
Height: 57.3 in / 1455 mm
Curb weight: 4365.15 lb / 1980 kg
Electric motor: 220 kW, 400 Nm, Location: Rear
Battery: 73.6 kWh

2024 Xiaomi SU7

2024 Xiaomi SU7 AWD

Doors: 4, Seats: 5
Length: 196.7 in / 4997 mm
Width: 77.3 in / 1963 mm
Height: 56.7 in / 1440 mm
Curb weight: 4861.19 lb / 2205 kg
Electric motor #1: 275 kW, 500 Nm, Location: Rear
Electric motor #2: 220 kW, 400 Nm, Location: Front
Battery: 101 kWh, Voltage: 871 V

2024 Volkswagen ID.7

2024 Volkswagen ID.7 Pro

Doors: 4, Seats: 5
Length: 195.3 in / 4961 mm
Height: 60.5 in / 1536 mm
Curb weight: 4788.44 lb / 2172 kg
Electric motor: 210 kW, 550 Nm, Location: Rear
Battery: 77 kWh

2025 Cadillac Escalade IQ

2025 Cadillac Escalade IQ Luxury 2

Doors: 5, Seats: 7
Length: 224.3 in / 5697 mm
Height: 76.1 in / 1934 mm
Electric motor: 505 kW, 1064 Nm, Location: Rear
Location: Front
Battery: 200 kWh, Voltage: 800 V

2025 Cadillac Escalade IQ

2025 Cadillac Escalade IQ Sport 2

Doors: 5, Seats: 7
Length: 224.3 in / 5697 mm
Height: 76.1 in / 1934 mm
Electric motor: 505 kW, 1064 Nm, Location: Rear
Location: Front
Battery: 200 kWh, Voltage: 800 V

2025 Cadillac Escalade IQ

2025 Cadillac Escalade IQ Luxury 1

Doors: 5, Seats: 7
Length: 224.3 in / 5697 mm
Height: 76.1 in / 1934 mm
Electric motor: 505 kW, 1064 Nm, Location: Rear
Location: Front
Battery: 200 kWh, Voltage: 800 V

2025 Cadillac Escalade IQ

2025 Cadillac Escalade IQ Sport 1

Doors: 5, Seats: 7
Length: 224.3 in / 5697 mm
Height: 76.1 in / 1934 mm
Electric motor: 505 kW, 1064 Nm, Location: Rear
Location: Front
Battery: 200 kWh, Voltage: 800 V

2025 Volvo EX30

2025 Volvo EX30 Twin Motor Performance (EK)

Doors: 5, Seats: 5
Length: 166.7 in / 4233 mm
Width: 76.4 in / 1940 mm
Height: 61.0 in / 1549 mm
Curb weight: 4034.46 lb / 1830 kg
Location: Rear
Location: Front
Battery: 69 kWh

2023 BMW i7

2023 BMW i7 xDrive60

Doors: 4, Seats: 5
Length: 212.2 in / 5391 mm
Width: 76.8 in / 1950 mm
Height: 60.8 in / 1544 mm
Curb weight: 5820.2 lb / 2640 kg
Electric motor #1: 190 kW, 365 Nm, Location: Rear
Electric motor #2: 230 kW, 380 Nm, Location: Front
Battery: 105.7 kWh, Voltage: 376.4 V

2024 BMW iX

2024 BMW iX M60

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5862.09 lb / 2659 kg
Location: Rear
Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2024 BMW iX

2024 BMW iX xDrive50

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5698.95 lb / 2585 kg
Location: Rear
Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2024 BMW i4

2024 BMW i4 xDrive40

Doors: 4, Seats: 5
Length: 188.3 in / 4783 mm
Width: 72.9 in / 1852 mm
Height: 57.0 in / 1448 mm
Curb weight: 5048.59 lb / 2290 kg
Location: Rear
Location: Front
Battery: 83.9 kWh, Voltage: 398.5 V

2023 BMW i4

2023 BMW i4 M50

Doors: 4, Seats: 5
Length: 188.3 in / 4783 mm
Width: 72.9 in / 1852 mm
Height: 57.0 in / 1448 mm
Curb weight: 5048.59 lb / 2290 kg
Electric motor #1: 230 kW @ 8000 - 17000 rpm, 365 Nm, Location: Rear
Electric motor #2: 190 kW @ 8000 - 17000 rpm, 430 Nm, Location: Front
Battery: 83.9 kWh, Voltage: 398.5 V

2023 BMW iX

2023 BMW iX M60

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5862.09 lb / 2659 kg
Location: Rear
Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2023 BMW iX

2023 BMW iX xDrive50

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5698.95 lb / 2585 kg
Location: Rear
Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2024 Volvo EX90

2024 Volvo EX90 Twin Performance (E2)

Doors: 5, Seats: 7
Length: 198.3 in / 5037 mm
Width: 77.3 in / 1964 mm
Height: 68.7 in / 1744 mm
Curb weight: 6197.19 lb / 2811 kg
Electric motor #1: 190 kW, 490 Nm, Location: Rear
Electric motor #2: 180 kW, 420 Nm, Location: Front
Battery: 111 kWh, Voltage: 400 V