Genesis Neolun and Genesis GV60 Magma Concepts preview the evolution of the brand

27 March 2024, 20:52:34

Genesis Neolun and Genesis GV60 Magma Concepts preview the evolution of the brandGenesis Neolun Concept and GV60 Magma Concept debuted at Genesis House New York. The Neolun Concept showcases a blend of innovation and luxury, featuring B-pillarless coach doors, seamless design, and a radiant heating system inspired by Korea's traditional "ondol". The Genesis Magma program signals the brand's entry into high-performance territory with expertise from racing legend Jacky Ickx.

As the brand's first full-size electric SUV concept, the Genesis Neolun Concept embodies the ultimate Genesis hospitality behind the wheel with an array of state-of-the-art technological features. The Genesis GV60 Magma Concept, within the wider Genesis Magma program, redefines the boundaries of performance and luxury, delivering an experience that ignites passion and exhilaration with every ride.

The name "Neolun" is derived from the Greek "neo," or new, and the Latin "luna," which means moon. Together, it encapsulates Genesis' technological innovation that exceeds conventional standards and sets forth the brand's vision for the future. The Neolun Concept's exterior revolves around the principle of "reductive design" — characterized by clean, refined lines that deliberately eliminate any unnecessary details.

The most prominent exterior feature are the distinctive coach doors, without any B-pillars connecting the vehicle's body and roof. Compared to conventional vehicle structures, this layout provides a much more open interior space and maximizes convenient passenger access. Development of the B-pillarless coach doors has reached a level where its application to production vehicles is now feasible.

The electric side steps are automatically deployed when the doors open, making it easier for passengers to step in and out of the vehicle. When the doors close, the side steps integrate back into the vehicle to maintain a seamless exterior design.

The body-integrated lamps seamlessly blend with the vehicle's front and rear design, conveying strength and grandeur. In line with reductive design, the center high-mounted stop lamp is incorporated within an intricately detailed perforated pattern. The pop-up type roof rack accentuates the SUV identity of the Neolun Concept while harmonizing with the vehicle's sleek body line.

The Neolun Concept stands out with a captivating two-tone scheme called "Midnight Black" and "Majestic Blue," which takes after Korea's serene night sky and enhances the vehicle's elegant design.

Interior-wise, the Neolun Concept's cabin represents a modern reinterpretation of Korea's distinct hospitality culture. From the moment passengers step through the B-pillarless coach doors, they are greeted by a spacious cabin that accentuates comfort and relaxation.

Inspired by Korea's traditional "ondol," the radiant heating system allows for efficient heating throughout the vehicle, with heating films applied to the dashboard, door trims, floor, seatbacks and console sides. Ondol is a Korean heating method that utilizes direct heat transfer underneath the floor to provide warmth, often found in traditional and modern homes throughout the country.

The swiveling function of the front-row seats maximizes space and practicality for passengers, as the large adjustable display screen and the flexible display that unfolds from the rear-seat headliner offer a sensory-stimulating experience.

The cashmere in the shade of "Royal Indigo" blends seamlessly with the vintage-inspired "Purple Silk" leather, which has been naturally dyed with organic pigments, setting a deeply relaxing mood. Completing the luxurious finish is the dark-colored real wood floor.

The Neolun Concept's sound system features an advanced "sound architecture" that optimally places tweeters, midrange speakers, woofers and subwoofers for an immersive audio experience. Each speaker is strategically positioned to create a concert hall-like feel, ensuring that passengers enjoy unparalleled sound quality. As the speakers are activated, the crystal sphere at the front, designed to create an emotional connection between the driver and the car, rotates into a tweeter.

The Magma program adds a new dimension to Genesis, marking the brand's expansion into the realm of high-performance vehicles. Genesis ultimately aims to develop a high-performance Magma model for each production vehicle in the existing lineup, maximizing both aesthetics and performance. Revealed for the first time today, the Genesis GV60 Magma Concept will be among the Genesis Magma program models headed for production.

The GV60 Magma Concept elevates the design and performance of the existing GV60, Genesis' first dedicated EV model, with improved battery and motor technology. The concept car is the first step toward creating a deeper emotional connection between the driver and the vehicle.

The GV60 Magma Concept's exterior design harmonizes aesthetics with considerations for chassis, aerodynamics and thermodynamics. To enhance stability during sporty driving, the car has been widened and lowered, giving it a more dynamic stance and allowing for a lower center of gravity.

At the front, a wider and lower main air intake in the bumper effectively cools the batteries, motor and brakes, while the air curtains enhance the car's aerodynamic efficiency. Three stamped holes above the main air intake, inspired by the GV80 Coupe Concept and the G80 Magma Special, provide additional cooling. Added canards assist in generating downforce on the front axle.

The enlarged fenders and integrated wheelhouse outlets help reduce kinetic energy and improve cooling for the brakes. The titanium-colored flow-formed 21-inch wheels feature integrated aero discs, which also help cool the brakes. On the roof, fins have been strategically placed to control the aerodynamic flow and channel it to the rear wing, generating rear downforce and ensuring aerodynamic fluidity.

The GV60 Magma Concept's distinctive exterior design extends into the luxurious and sporty interior. It features elements including bucket seats with body-colored seatbacks, upholstered in nappa and suede leather featuring double-diamond stitching patterns in Magma's iconic orange color and titanium grey.

Displayed alongside the GV60 Magma Concept today at Genesis House New York were the three other vehicles in the Magma program: GV80 Coupe Concept, G80 Magma Special and X Gran Berlinetta Concept.

Unveiled for the first time in April 2023, the GV80 Coupe Concept is Genesis' first coupe SUV, and the first Genesis vehicle to have been presented in the Magma color. It was the vision for the production GV80 Coupe, launched last November.

A select number of partner companies with expertise in high-performance vehicles have come together to develop the G80 Magma Special, an enhanced version of the G80 with improved driving performance. The G80 Magma Special will be exclusively available in the Middle East.

Revealed last December in Barcelona, Spain, the X Gran Berlinetta Concept is the ultimate expression of the brand's high-performance car design potential.

Racing legend Jacky Ickx, who was appointed Genesis Brand Partner in February, said he looks forward to lending his expertise to the Magma program during today's event, adding that he has always admired Genesis for its cultured elegance and design aesthetics.

The GV60 Magma Concept, G80 Magma Special, X Gran Berlinetta Concept and Neolun Concept will be displayed alongside other Genesis production models at the 2024 New York International Auto Show, slated to open to the public on March 29 at the Jacob K. Javits Convention Center.

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EV Specifications

Complete specifications of EVs, grouped according to their brand and year

AudiBMWBytonCadillacChevroletDaciae.GOFIATFiskerFordGenesisGMCHondaHyundaiJaguarKIALexusLucidMazdaMercedes-BenzMGMININIONissanOpelPeugeotPolestarPorscheRenaultRivianSEATŠKODAsmartSubaruTeslaToyotaVolkswagenVolvoXiaomi

Featured

Specifications of some of the most interesting and anticipated EVs.

2024 Porsche Macan

2024 Porsche Macan 4

Doors: 4, Seats: 5
Length: 188.3 in / 4784 mm
Width: 76.3 in / 1938 mm
Height: 63.9 in / 1622 mm
Curb weight: 5302.12 lb / 2405 kg
Location: Rear
Location: Front
Battery: 100 kWh, Voltage: 800 V

2024 Porsche Macan

2024 Porsche Macan Turbo

Doors: 4, Seats: 5
Length: 188.3 in / 4784 mm
Width: 76.3 in / 1938 mm
Height: 63.8 in / 1621 mm
Curb weight: 5302.12 lb / 2405 kg
Location: Rear
Location: Front
Battery: 100 kWh, Voltage: 800 V

2024 Xiaomi SU7

2024 Xiaomi SU7 RWD

Doors: 4, Seats: 5
Length: 196.7 in / 4997 mm
Width: 77.3 in / 1963 mm
Height: 57.3 in / 1455 mm
Curb weight: 4365.15 lb / 1980 kg
Electric motor: 220 kW, 400 Nm, Location: Rear
Battery: 73.6 kWh

2024 Xiaomi SU7

2024 Xiaomi SU7 AWD

Doors: 4, Seats: 5
Length: 196.7 in / 4997 mm
Width: 77.3 in / 1963 mm
Height: 56.7 in / 1440 mm
Curb weight: 4861.19 lb / 2205 kg
Electric motor #1: 275 kW, 500 Nm, Location: Rear
Electric motor #2: 220 kW, 400 Nm, Location: Front
Battery: 101 kWh, Voltage: 871 V

2024 Volkswagen ID.7

2024 Volkswagen ID.7 Pro

Doors: 4, Seats: 5
Length: 195.3 in / 4961 mm
Height: 60.5 in / 1536 mm
Curb weight: 4788.44 lb / 2172 kg
Electric motor: 210 kW, 550 Nm, Location: Rear
Battery: 77 kWh

2025 Cadillac Escalade IQ

2025 Cadillac Escalade IQ Luxury 2

Doors: 5, Seats: 7
Length: 224.3 in / 5697 mm
Height: 76.1 in / 1934 mm
Electric motor: 505 kW, 1064 Nm, Location: Rear
Location: Front
Battery: 200 kWh, Voltage: 800 V

2025 Cadillac Escalade IQ

2025 Cadillac Escalade IQ Sport 2

Doors: 5, Seats: 7
Length: 224.3 in / 5697 mm
Height: 76.1 in / 1934 mm
Electric motor: 505 kW, 1064 Nm, Location: Rear
Location: Front
Battery: 200 kWh, Voltage: 800 V

2025 Cadillac Escalade IQ

2025 Cadillac Escalade IQ Luxury 1

Doors: 5, Seats: 7
Length: 224.3 in / 5697 mm
Height: 76.1 in / 1934 mm
Electric motor: 505 kW, 1064 Nm, Location: Rear
Location: Front
Battery: 200 kWh, Voltage: 800 V

2025 Cadillac Escalade IQ

2025 Cadillac Escalade IQ Sport 1

Doors: 5, Seats: 7
Length: 224.3 in / 5697 mm
Height: 76.1 in / 1934 mm
Electric motor: 505 kW, 1064 Nm, Location: Rear
Location: Front
Battery: 200 kWh, Voltage: 800 V

2025 Volvo EX30

2025 Volvo EX30 Twin Motor Performance (EK)

Doors: 5, Seats: 5
Length: 166.7 in / 4233 mm
Width: 76.4 in / 1940 mm
Height: 61.0 in / 1549 mm
Curb weight: 4034.46 lb / 1830 kg
Location: Rear
Location: Front
Battery: 69 kWh

2023 BMW i7

2023 BMW i7 xDrive60

Doors: 4, Seats: 5
Length: 212.2 in / 5391 mm
Width: 76.8 in / 1950 mm
Height: 60.8 in / 1544 mm
Curb weight: 5820.2 lb / 2640 kg
Electric motor #1: 190 kW, 365 Nm, Location: Rear
Electric motor #2: 230 kW, 380 Nm, Location: Front
Battery: 105.7 kWh, Voltage: 376.4 V

2024 BMW iX

2024 BMW iX M60

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5862.09 lb / 2659 kg
Location: Rear
Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2024 BMW iX

2024 BMW iX xDrive50

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5698.95 lb / 2585 kg
Location: Rear
Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2024 BMW i4

2024 BMW i4 xDrive40

Doors: 4, Seats: 5
Length: 188.3 in / 4783 mm
Width: 72.9 in / 1852 mm
Height: 57.0 in / 1448 mm
Curb weight: 5048.59 lb / 2290 kg
Location: Rear
Location: Front
Battery: 83.9 kWh, Voltage: 398.5 V

2023 BMW i4

2023 BMW i4 M50

Doors: 4, Seats: 5
Length: 188.3 in / 4783 mm
Width: 72.9 in / 1852 mm
Height: 57.0 in / 1448 mm
Curb weight: 5048.59 lb / 2290 kg
Electric motor #1: 230 kW @ 8000 - 17000 rpm, 365 Nm, Location: Rear
Electric motor #2: 190 kW @ 8000 - 17000 rpm, 430 Nm, Location: Front
Battery: 83.9 kWh, Voltage: 398.5 V

2023 BMW iX

2023 BMW iX M60

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5862.09 lb / 2659 kg
Location: Rear
Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2023 BMW iX

2023 BMW iX xDrive50

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5698.95 lb / 2585 kg
Location: Rear
Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2024 Volvo EX90

2024 Volvo EX90 Twin Performance (E2)

Doors: 5, Seats: 7
Length: 198.3 in / 5037 mm
Width: 77.3 in / 1964 mm
Height: 68.7 in / 1744 mm
Curb weight: 6197.19 lb / 2811 kg
Electric motor #1: 190 kW, 490 Nm, Location: Rear
Electric motor #2: 180 kW, 420 Nm, Location: Front
Battery: 111 kWh, Voltage: 400 V