Samsung SDI launches the PRiMX brand for batteries

4 January 2022, 07:49:19

Samsung SDI launches the PRiMX brand for batteriesAt the end of 2021, Samsung SDI announced that it has launched its battery brand PRiMX (pronounced as Praimax). Samsung SDI is to promote the super-gap technology strategy through the launch of the brand that conveys the company"s identity. PRiMX stands for "Prime Battery for Maximum Experience." The brand was developed under the three keywords, "Absolute Quality," "Outstanding Performance," and "Proven Advantage."

"Absolute Quality", the first keyword, means the safest and most reliable battery quality. Samsung SDI has strengthened quality control for the whole process from battery development to manufacturing and shipping. It conducts a strict quality inspection such as selecting materials and design that can improve battery quality at the development phase, advancing the defect detection algorithm with the deep learning-based AI test at the manufacturing and shipping phase, and examining about 500 quality items throughout the entire manufacturing process.

"Outstanding Performance" means a high-capacity and high-power battery technology with Samsung SDI"s latest materials technology including high nickel cathode and silicon anode, and its unrivaled manufacturing capability. It is crucial to determine key performances, such as electric vehicle mileage and output of power tools.

"Proven Advantage" means user convenience achieved with the company"s independently developed technology. In particular, the super-fast charging technology developed using a new technique is said to be a groundbreaking technology to minimize the lithium-ion transport distance and time by reducing resistance inside the battery cell.

For PRiMX, trademark registration has been completed not only in Korea but also in Europe and is soon to be registered in the U.S. Samsung SDI will apply PRiMX to all batteries it produces to achieve high quality and technology befitting the three keywords.

With the launch of PRiMX, Samsung SDI opened a microsite and released a brand introduction video. The video helps viewers easily understand the meaning and characteristics of PRiMX.

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EV Specifications

Complete specifications of EVs, grouped according to their brand and year

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2022 Mercedes-Benz AMG EQS

2022 Mercedes-Benz AMG EQS 53 4MATIC+

Doors: 5, Seats: 5
Length: 205.6 in / 5223 mm
Height: 59.8 in / 1520 mm
Curb weight: 5853.27 lb / 2655 kg
Electric motor #1: 245 kW @ 4500 - 13500 rpm, 565 Nm, Location: Rear
Electric motor #2: 239 kW, 290 Nm, Location: Front
Battery: 107.8 kWh, Voltage: 500 V

2022 Mercedes-Benz EQS

2022 Mercedes-Benz EQS 580 4MATIC

Doors: 5, Seats: 5
Length: 205.4 in / 5216 mm
Height: 59.5 in / 1512 mm
Curb weight: 5698.95 lb / 2585 kg
Electric motor #1: 245 kW @ 4500 - 13500 rpm, 565 Nm, Location: Rear
Electric motor #2: 140 kW, 290 Nm, Location: Front
Battery: 107.8 kWh, Voltage: 500 V

2022 Mercedes-Benz EQS

2022 Mercedes-Benz EQS 450+

Doors: 5, Seats: 5
Length: 205.4 in / 5216 mm
Height: 59.5 in / 1512 mm
Curb weight: 5467.46 lb / 2480 kg
Electric motor: 245 kW @ 4500 - 13500 rpm, 568 Nm, Location: Rear
Battery: 107.8 kWh, Voltage: 500 V

2022 Genesis GV60

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Doors: 5, Seats: 5
Length: 177.8 in / 4515 mm
Width: 74.4 in / 1890 mm
Height: 62.2 in / 1580 mm
Curb weight: 4761.98 lb / 2160 kg
Electric motor #1: 160 kW, 350 Nm, Location: Rear
Electric motor #2: 160 kW, 350 Nm, Location: Front
Battery: 77.4 kWh, Voltage: 800 V

2022 KIA EV6

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Height: 61.0 in / 1550 mm
Location: Rear
Location: Front
Battery: 77.4 kWh, Voltage: 697 V

2022 KIA EV6

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Length: 184.8 in / 4695 mm
Height: 61.0 in / 1550 mm
Curb weight: 4530.5 lb / 2055 kg
Electric motor #1: 165 kW @ 4500 - 7700 rpm, 350 Nm @ 4500 - 7700 rpm, Location: Rear
Electric motor #2: 74 kW @ 4500 - 7700 rpm, 255 Nm @ 4500 - 7700 rpm, Location: Front
Battery: 77.4 kWh, Voltage: 697 V

2022 KIA EV6

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Height: 61.0 in / 1550 mm
Curb weight: 4497.43 lb / 2040 kg
Electric motor #1: 165 kW @ 4500 - 7700 rpm, 350 Nm @ 4500 - 7700 rpm, Location: Rear
Electric motor #2: 74 kW @ 4500 - 7700 rpm, 255 Nm @ 4500 - 7700 rpm, Location: Front
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Width: 77.4 in / 1967 mm
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Electric motor #1: 250 kW, 400 Nm, Location: Rear
Electric motor #2: 200 kW, 352 Nm, Location: Front
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2022 BMW i4 M50

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Doors: 5, Seats: 5
Length: 188.3 in / 4783 mm
Width: 72.9 in / 1852 mm
Height: 57.0 in / 1448 mm
Curb weight: 5048.59 lb / 2290 kg
Electric motor #1: 230 kW @ 8000 - 17000 rpm, Location: Rear
Electric motor #2: 190 kW @ 8000 - 17000 rpm, Location: Front
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Length: 182.5 in / 4635 mm
Width: 74.4 in / 1890 mm
Height: 63.2 in / 1605 mm
Electric motor #1: 160 kW, 350 Nm, Location: Rear
Electric motor #2: 65 kW, Location: Front
Battery: 72.6 kWh, Voltage: 800 V

2022 Hyundai IONIQ 5

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Length: 182.5 in / 4635 mm
Width: 74.4 in / 1890 mm
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