MINI at IAA Mobility 2021 in Munich

5 August 2021, 08:34:40

Urban mobility and sustainability are the central themes of the International Motor Show (IAA) 2021, which will be held for the first time in Munich, the headquarters of the BMW Group, where it will become a forum for lectures and discussions on the future of individual transport and living together in urban centres. MINI is enriching this dialogue at IAA Mobility 2021 with innovations and visions for locally emission-free driving fun, consistent resource conservation, individuality and emotionally powerful experiences.

At IAA Mobility 2021, MINI will be seeking dialogue with the public in various formats and at several locations in the Bavarian capital. At the Summit at the Munich exhibition centre, the focus will be on the topics of electrification and digitalisation. The "Open Space" on Max-Joseph-Platz in the city centre serves as a stage for new mobility concepts in urban transport. As the MINI Brand Hub, the MINI Pavilion on Lenbachplatz will be an oasis of inspiration and a place for getting together in a relaxed atmosphere. The current exhibition at BMW Welt shows the entire model range of the British premium brand.

The various locations of IAA Mobility 2021 will be connected via the Blue Lane, which will run through the city area and offer visitors the opportunity to enjoy locally emission-free driving fun in the all-electric MINI Cooper SE. An online streaming service will broadcast the highlights of IAA Mobility 2021 digitally to the entire world, either live or as a recording.

The Munich exhibition centre is the venue for the so-called Summit, where traditional exhibition activities are combined with new forms of communication. MINI will be staged in the exhibition halls with the full focus on electric driving fun. The highlight there will be the MINI Electric Pacesetter inspired by JCW. With its agile driving characteristics and all-electric drive, the car has recently proven itself outstandingly on the tight street circuits of the ABB FIA Formula E World Championship.

The all-electric MINI Cooper SE and the plug-in hybrid model MINI Cooper SE Countryman ALL4 will be on show there. The popularity of these two models recently ensured that in the first half of 2021 more than 15% worldwide, and in Germany as much as 30%, of all MINI brand vehicles sold are already electrified.

Another port of call for visitors to IAA Mobility 2021 is the BMW Welt at the Olympic Park. The futuristically designed experience centre also houses a MINI brand world in which the current model range and numerous other products are on show. In addition to the wide range of current models for the premium small car and premium compact segments - from the MINI Cooper SE to the extremely sporty John Cooper Works models - the new products from the MINI Lifestyle Collection will also be shown there. The MINI Vision Urbanaut and the URBAN-X initiative are also represented in the MINI Area with digital presentations.

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