Hyundai Motor Unveils SEVEN Concept, Segment-busting SUEV for IONIQ Brand

17 November 2021, 14:46:46

Hyundai Motor Unveils SEVEN Concept, Segment-busting SUEV for IONIQ BrandHyundai Motor Company today revealed SEVEN, the new sport utility electric vehicle (SUEV) concept at AutoMobility LA. This category-bending electric SUV concept will be on display in Hyundai Motor’s booth, along with other segment-leading products such as IONIQ 5, and XCIENT Fuel Cell, at the LA Convention Center, Nov. 19-28.

Following the 45 concept in 2019 and the Prophecy concept in 2020, the SEVEN concept opens a new chapter for the IONIQ brand, Hyundai’s dedicated battery electric vehicle (BEV) showcase. These differentiated design and technology innovations prioritize customer values over industry norms. SEVEN is also a clear representation of Hyundai’s commitment to carbon neutrality by 2045.

"The SEVEN concept demonstrates Hyundai’s creative vision and advanced technological development for our electrified mobility future," said José Muñoz, President and CEO, Hyundai Motor North America. "Its innovative interior space, eco-friendly powertrain and cutting-edge safety and convenience technologies reveal an exciting future for Hyundai SUV customers."

The SEVEN debut press conference can be viewed at Hyundai Motor America website. Hyundai Motor also released a lifestyle-oriented storytelling video, featuring SEVEN’s customer experience concept and its various in-car appliances. The film can be viewed at HyundaiWorldwide YouTube channel.

Every vehicle developed for the IONIQ brand offers a next generation customer experience that seamlessly integrates the most advanced technologies into everyday life settings. SEVEN concept is the perfect example of IONIQ, with its space innovation and hygienic features transforming the vehicle as an innovative living space on wheels.

"As a tangible proof of Hyundai’s vision of 'Progress for Humanity', IONIQ changes the paradigm of electric vehicle customer experiences, accommodating diverse lifestyles without constraints," said Thomas Schemera, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company. "SEVEN represents our commitment to a human-centered approach to redefine everyday experiences."

SEVEN concept is built upon Hyundai Motor Group’s Electric-Global Modular Platform (E-GMP), a dedicated BEV architecture. E-GMP’s long wheelbase and flat platform floor enables a completely new class of vehicle that offers new experiences for customers.

SEVEN has an aerodynamically pure silhouette instinctively divergent from a typical SUV. The low, leading edge of the hood, a single, streamlined roofline and elongated wheelbase communicate a clear break from traditional SUVs powered by internal combustion engines. The pure volume of SEVEN’s minimal forms contrast with the powerful stance and commanding, rugged presence.

In support of SEVEN’s powerful road presence are wheels that feature integrated Active Air Flaps, which deploy or retract depending on brake-cooling or low-drag requirements.

Even under darkness of night, SEVEN is easily identified by IONIQ’s signature Parametric Pixel lights that deliver a Welcome Light Sequence on start-up. Parametric Pixels provide a common design thread, linking digital and analog styles, a reminder that its designers considered every aspect of SEVEN’s design, down to a single pixel.

SEVEN’s interior design priority lies in the space innovation offering greater freedom for our customers than ever before. SEVEN’s wheelbase reaches 3.2 meters, thanks to its design cue to push the wheels outward to extend the wheelbase as much as possible.

The flat floor allows Hyundai Motor to explore an alternative to the traditional row-based seat arrangements, creating a more fluid interior layout. The Pillarless Coach Doors offer a grand entrance to reveal a welcoming interior with a completely new dimension of space. The streamlined roofline, long wheelbase and flat floor that extends to the third row opens new opportunities to furnish the interior like a premium lounge.

SEVEN also embodies Hyundai’s future vision of autonomous mobility. The driver’s seat features a retractable control stick that hides away when not in use. Without the need for the usual driver’s equipment, the ultra slim cockpit and integrated screens create a lounge-like experience. The seat arrangement is unlike traditional SUVs, with swiveling lounge chairs and a curved bench seat. This seat arrangement can be customized depending on driver-controlled or autonomous driving modes.

SEVEN offers flexible space and various in-car appliances that can be personalized for individual passengers. This human-centered approach allows SEVEN to envision a future of mobility and connectivity whilst laying the foundations for future IONIQ models.

SEVEN has a Universal Island console, specially designed home appliances and a multi-functional Smart Hub graphic user interface. When the Smart Hub and front seats combine with the rear chaise-lounge seating, SEVEN becomes an environment where customers can experience quality time alone or together in the glow of side-door ambient light. In transit, SEVEN’s built-in mini fridge provides chilled refreshment on the go and shoe-care compartments refresh passengers’ footwear.

The concept’s vision roof features a panoramic screen that not only displays various content based on passengers’ tastes, but also changes the overall interior atmosphere to guarantee maximum relaxation and pleasure during the journey.

"SEVEN dares to break from the beaten path," said SangYup Lee, Senior Vice President, Head of Hyundai Global Design. "SEVEN paves the way forward for what an SUV needs to become in the EV era with a unique aerodynamic pure form that does not compromise on its rugged personality. The interior opens up a new dimension of space that cares for its passenger as a family living space."

Hyundai Motor has focused on developing vehicles to always ensure a safe and healthy travel experience. SEVEN uses various eco-friendly materials while offering segment-leading hygienic features, such as Hygiene Airflow System and UVC Sterilization.

Hyundai applied bio-paint to SEVEN’s exterior and hygienically-recycled and renewable materials throughout the interior. Mineral plaster, bamboo wood and carpet, bio resin and interior paint are based on renewable sources that can reduce pollution from the production process. Extensive use of copper and hygienically treated fabric with proven antibacterial functions ensure all surfaces inside SEVEN remain clean at all times.

The Hygiene Airflow System takes inspiration from the sophisticated airflow management of passenger aircrafts. In its vertical mode, air is taken in through built in air intakes in the roof rails from which the air travels from above to below, and extracted through the exterior vent behind the rear wheels. In its horizontal mode, the air flows from the slim dashboard to the rear vents.

Most importantly, this system can activate independently whether the vehicle is in motion or not to reduce cross-contamination among passengers and isolates the airflow between front and rear occupants.

UVC Sterilization activates once the vehicle is vacated of its passengers. The control stick, first-row storage drawer and speakers pop up. Then, integrated sanitizing UVC lights help clean the living space of bacteria and viruses. In addition, there are sanitizing storage compartments in the bench and Smart Hub console for personal belongings.

Thanks to its versatile E-GMP platform, SEVEN will be able to provide outstanding driving range and ultra-fast charging capabilities, delivering a driving experience tailored to customer’s needs. In a real-world situation with a 350-kW charger, SEVEN is capable of charging from 10 percent to 80 percent in about 20 minutes. The concept is also engineered to achieve a target range of over 300 miles.

Hyundai Motor’s new XCIENT heavy-duty fuel cell truck will make its North American auto show debut at AutoMobility LA. Hyundai has partnered globally to deploy XCIENT Fuel Cell trucks for commercial transportation and 46 are already operating in Switzerland. Now, Hyundai Motor is expanding its efforts in California, with the largest deployment of these vehicles in the U.S. XCIENT will be prominently on display in the Hyundai booth, with technology experts onsite to assist with inquiries.

IONIQ 5 will also make its North American auto show debut at AutoMobility LA. IONIQ 5 is Hyundai’s all-new, all-electric, midsize CUV. Its design explores new experiences only possible with E-GMP. The RWD version targets a 300-mile all-electric range. Its interior leverages unique proportions with a 3,000-mm wheelbase and raises the bar of comfort and usability with a flat floor. The interior also reflects Hyundai’s commitment to sustainability by utilizing eco-friendly materials and nature-inspired colors on many touchpoints. IONIQ 5 also provides Vehicle-to-Load (V2L) capability, which can turn the vehicle into a charger on wheels to power various compact devices on the go.

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Complete specifications of EVs, grouped according to their brand and year

AudiBMWBytonCadillacChevroletDaciae.GOFIATFiskerFordGenesisGMCHondaHyundaiJaguarKIALexusLucidMazdaMercedes-BenzMGMININIONissanOpelPeugeotPolestarPorscheRenaultRivianSEATŠKODAsmartSubaruTeslaToyotaVolkswagenVolvoXiaomi

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Specifications of some of the most interesting and anticipated EVs.

2024 Porsche Macan

2024 Porsche Macan 4

Doors: 4, Seats: 5
Length: 188.3 in / 4784 mm
Width: 76.3 in / 1938 mm
Height: 63.9 in / 1622 mm
Curb weight: 5302.12 lb / 2405 kg
Location: Rear
Location: Front
Battery: 100 kWh, Voltage: 800 V

2024 Porsche Macan

2024 Porsche Macan Turbo

Doors: 4, Seats: 5
Length: 188.3 in / 4784 mm
Width: 76.3 in / 1938 mm
Height: 63.8 in / 1621 mm
Curb weight: 5302.12 lb / 2405 kg
Location: Rear
Location: Front
Battery: 100 kWh, Voltage: 800 V

2024 Xiaomi SU7

2024 Xiaomi SU7 RWD

Doors: 4, Seats: 5
Length: 196.7 in / 4997 mm
Width: 77.3 in / 1963 mm
Height: 57.3 in / 1455 mm
Curb weight: 4365.15 lb / 1980 kg
Electric motor: 220 kW, 400 Nm, Location: Rear
Battery: 73.6 kWh

2024 Xiaomi SU7

2024 Xiaomi SU7 AWD

Doors: 4, Seats: 5
Length: 196.7 in / 4997 mm
Width: 77.3 in / 1963 mm
Height: 56.7 in / 1440 mm
Curb weight: 4861.19 lb / 2205 kg
Electric motor #1: 275 kW, 500 Nm, Location: Rear
Electric motor #2: 220 kW, 400 Nm, Location: Front
Battery: 101 kWh, Voltage: 871 V

2024 Volkswagen ID.7

2024 Volkswagen ID.7 Pro

Doors: 4, Seats: 5
Length: 195.3 in / 4961 mm
Height: 60.5 in / 1536 mm
Curb weight: 4788.44 lb / 2172 kg
Electric motor: 210 kW, 550 Nm, Location: Rear
Battery: 77 kWh

2025 Cadillac Escalade IQ

2025 Cadillac Escalade IQ Luxury 2

Doors: 5, Seats: 7
Length: 224.3 in / 5697 mm
Height: 76.1 in / 1934 mm
Electric motor: 505 kW, 1064 Nm, Location: Rear
Location: Front
Battery: 200 kWh, Voltage: 800 V

2025 Cadillac Escalade IQ

2025 Cadillac Escalade IQ Sport 2

Doors: 5, Seats: 7
Length: 224.3 in / 5697 mm
Height: 76.1 in / 1934 mm
Electric motor: 505 kW, 1064 Nm, Location: Rear
Location: Front
Battery: 200 kWh, Voltage: 800 V

2025 Cadillac Escalade IQ

2025 Cadillac Escalade IQ Luxury 1

Doors: 5, Seats: 7
Length: 224.3 in / 5697 mm
Height: 76.1 in / 1934 mm
Electric motor: 505 kW, 1064 Nm, Location: Rear
Location: Front
Battery: 200 kWh, Voltage: 800 V

2025 Cadillac Escalade IQ

2025 Cadillac Escalade IQ Sport 1

Doors: 5, Seats: 7
Length: 224.3 in / 5697 mm
Height: 76.1 in / 1934 mm
Electric motor: 505 kW, 1064 Nm, Location: Rear
Location: Front
Battery: 200 kWh, Voltage: 800 V

2025 Volvo EX30

2025 Volvo EX30 Twin Motor Performance (EK)

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Length: 166.7 in / 4233 mm
Width: 76.4 in / 1940 mm
Height: 61.0 in / 1549 mm
Curb weight: 4034.46 lb / 1830 kg
Location: Rear
Location: Front
Battery: 69 kWh

2023 BMW i7

2023 BMW i7 xDrive60

Doors: 4, Seats: 5
Length: 212.2 in / 5391 mm
Width: 76.8 in / 1950 mm
Height: 60.8 in / 1544 mm
Curb weight: 5820.2 lb / 2640 kg
Electric motor #1: 190 kW, 365 Nm, Location: Rear
Electric motor #2: 230 kW, 380 Nm, Location: Front
Battery: 105.7 kWh, Voltage: 376.4 V

2024 BMW iX

2024 BMW iX M60

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5862.09 lb / 2659 kg
Location: Rear
Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2024 BMW iX

2024 BMW iX xDrive50

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5698.95 lb / 2585 kg
Location: Rear
Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2024 BMW i4

2024 BMW i4 xDrive40

Doors: 4, Seats: 5
Length: 188.3 in / 4783 mm
Width: 72.9 in / 1852 mm
Height: 57.0 in / 1448 mm
Curb weight: 5048.59 lb / 2290 kg
Location: Rear
Location: Front
Battery: 83.9 kWh, Voltage: 398.5 V

2023 BMW i4

2023 BMW i4 M50

Doors: 4, Seats: 5
Length: 188.3 in / 4783 mm
Width: 72.9 in / 1852 mm
Height: 57.0 in / 1448 mm
Curb weight: 5048.59 lb / 2290 kg
Electric motor #1: 230 kW @ 8000 - 17000 rpm, 365 Nm, Location: Rear
Electric motor #2: 190 kW @ 8000 - 17000 rpm, 430 Nm, Location: Front
Battery: 83.9 kWh, Voltage: 398.5 V

2023 BMW iX

2023 BMW iX M60

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5862.09 lb / 2659 kg
Location: Rear
Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2023 BMW iX

2023 BMW iX xDrive50

Doors: 5, Seats: 5
Length: 195.0 in / 4953 mm
Width: 77.4 in / 1967 mm
Height: 66.8 in / 1696 mm
Curb weight: 5698.95 lb / 2585 kg
Location: Rear
Location: Front
Battery: 111.5 kWh, Voltage: 330.3 V

2024 Volvo EX90

2024 Volvo EX90 Twin Performance (E2)

Doors: 5, Seats: 7
Length: 198.3 in / 5037 mm
Width: 77.3 in / 1964 mm
Height: 68.7 in / 1744 mm
Curb weight: 6197.19 lb / 2811 kg
Electric motor #1: 190 kW, 490 Nm, Location: Rear
Electric motor #2: 180 kW, 420 Nm, Location: Front
Battery: 111 kWh, Voltage: 400 V