The Mercedes-Maybach Concept EQS is presented at IAA Mobility 2021

6 September 2021, 04:22:08

The Mercedes-Maybach Concept EQS is presented at IAA Mobility 2021Mercedes-Maybach is expanding its product portfolio with a luxurious all-electric SUV based on the modular architecture for luxury- and executive-class electric vehicles

With the Concept EQS, Mercedes-Maybach is providing a clear preview of the first fully electric series-production model for the tradition-steeped luxury brand. The SUV concept vehicle is based on the modular architecture for luxury- and executive-class electric vehicles from Mercedes-Benz and takes the exclusivity of Maybach into a locally emission-free future. The near-production one-off shows identifying features that are characteristic of Maybach – such as the elaborate two-tone paint finish – but with its innovative drive technology, also takes a step towards a significantly more progressive way of presenting the brand. In the interior, the rear becomes a comfortable place to work or rest thanks to Executive seats and the Chauffeur Package. Added to this are exclusive details such as the new door panels, the armrests of which are designed like high-quality sideboards. There are also trim elements in white piano lacquer and materials in deep-sea blue, which create a feel-good atmosphere on board as if on an elegant yacht.

The Mercedes-Maybach brand has always stood for state-of-the-art technology, handcrafted precision and exclusivity. It is considered a pioneer in defining luxury, style and status. Mercedes-Maybach is a legend that is constantly reinventing itself. In 1921, Wilhelm and Karl Maybach began building cars with the goal of creating “the very best of the very best”. It is this claim that has been defining the unique aura of Mercedes‑Maybach for 100 years now.

Maybach customers are looking for something special, and the aim here is to exceed their expectations with the highest standards of exclusivity and individuality, elegant design and consummate craftsmanship as well as state-of-the-art technology. Because customers in the core markets of China, Russia, South Korea, the U.S. and Germany are becoming younger on average, the definition of luxury is also changing.

The concept car is instantly recognisable as a member of the Mercedes-Maybach and Mercedes-EQ families and provides a preview of the first all-electric SUV in the luxury segment. Based on a purely electric vehicle architecture, the design consistently follows the concept of “purpose design”. A dynamic silhouette extends the entire length of the vehicle, starting with a low front end, flowing tautly over the sloping A-pillar and roof contour and incorporating the airflow break-away edge of the rear spoiler. The transition to a new technological era is recognisable at first glance.

Continuous transitions, without breaks and edges, characterise the seamless design. The expressive surface modelling and muscular shoulders are further characteristic features. And numerous chrome applications set brand-characteristic accents. The pronounced wheel wells with cladding in high-gloss black emphasise power and emotionality.

The upright black panel front also flows seamlessly into the wraparound bonnet and headlights. The LED light units showcase the lighting with individual diamond blocks framed with a fine-knit mesh of the Maybach emblem. The filigree, vertical Maybach pinstripes in an elegant, three-dimensional effect are chrome-plated and characterise the cooler with its new, innovative Black Panel technology. Elegantly chrome-plated, filigree louvres are also found on the air intake in the bumper. This eye-catching design element is taken up again below the licence plate holder in the bumper at the rear. The classic Maybach lettering on the front bonnet, the upright Mercedes star and the longitudinal chrome-plated trim strip in the centre of the bonnet are a tribute to tradition.

Another key distinguishing feature is the brand's signature two-tone paint finish in obsidian black metallic and zircon red metallic with a fine pinstripe in chrome as a visual dividing line. Generous chrome surfaces not only extend over the air intakes and diffuser at the front and rear, but also frame the side windows with a dynamically flowing chrome surround in a 3D design. The B-pillars are also chrome plated and have been exclusively finished with a subtle brand emblem pattern. The Maybach “M” can also be found on the D-pillar.

The aerodynamically optimised side running boards bear a customised inlay with the Maybach emblem. Generously dimensioned 24-inch light-alloy wheels in the Maybach “bowl” design – with five short spokes and a flat centre section – as well as Maybach lettering, emphasise the exclusive appearance of the all-electric SUV.

At the rear, the sparkling highlight is provided by the rear lights with their continuous helix light strip. The animation here runs from the outside in. The chrome roof spoiler acts as a sporty, aerodynamic trim element.

Another exclusive equipment option is provided by the automatic comfort doors front and rear. When the user approaches the vehicle, the door handles first extend. As the driver approaches further, the driver's door opens automatically. Via MBUX, the driver also has the option of opening the rear doors remotely.

The interior of the Concept Mercedes-Maybach EQS is just as emotional and stylish a statement as the exterior – realised completely virtually. The lounge character promises luxurious travel at the highest level. The front seats show parallels to the Mercedes-Maybach S-Class. The First-Class rear suite with two generous individual seats – also inspired by the S-Class – as well as the High-End Rear Seat Entertainment System guarantee the highest level of comfort on board. And because the SUV concept allows for more seat height, the calf rest could be made even larger. It lets the passenger’s feet float above the “faux fur” floor covering.

Another special eye-catcher in the interior is the MBUX Hyperscreen with Maybach-specific display styles and content. This large, curved screen unit extends almost from A-pillar to A-pillar. Three screens sit under a glass cover and appear to merge into one. The 12.3-inch OLED display for the front passenger gives them their own display and control area. There, the entertainment functions are only available while the car is being driven in accordance with the country-specific legal regulations. If the interior camera detects that the driver is looking at the passenger display, this is automatically dimmed when certain content is showing.

The Concept Mercedes-Maybach EQS is based on the modular architecture for luxury- and executive-class electric vehicles from Mercedes-Benz. A further all-electric model is also set to appear on this basis, the EQS SUV, which will go into series production in 2022, even before the Maybach. Here, too, the electric powertrain ensures exceptionally smooth and quiet running and provides for a new level of calm and relaxation in the interior. According to WLTP, ranges of around 600 kilometres are planned for the Mercedes EQS SUV architecture.

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