smart reveals further highlights of its new design

21 July 2021, 05:11:17

About two months after the first sketches were released, smart Automobile Co., Ltd. has now published the first image of the all-electric, compact SUV concept vehicle, celebrating its world premiere alongside the Mercedes-Benz brand at the IAA MOBILITY in Munich in early September 2021. The now released photograph provides an initial glimpse into the design language of the next-generation smart models. It represents a progressive development of the classic smart design, perfectly reflecting the brand's growing premium and high-tech aspirations.

The bird's-eye view of the official picture prominently emphasizes the striking panoramic glass roof, with its distinctive ring of light, as one of the central design features. The light staging creates an optical effect that makes the roof appear to float above the body.

"smart is evolving, becoming more premium and high-tech, injecting a refined level of sophistication and quality", is how Kai Sieber, Head of Design at smart. "The harmonious two-tone colour combination of the glossy white body and the gold-coloured roof contributes significantly to the elegant, high-quality look of the eSUV concept", Kai Sieber continued.

Parallel to the new interpretation of the brand’s traditional design, smart is preparing its sales and distribution model. "smart was born with a vision to strive for the best solutions for the future of mobility", said Daniel Lescow, Vice President of Global Sales, Marketing & After-Sales of smart Automobile Co., Ltd. "With our data-driven approach, smart will engage directly with customers and fans and offer a transparent and convenient omnichannel customer journey. Furthermore, by supporting the efforts of our future retail partners, they will be able to focus even more on providing the best possible sales and after-sales service experience".

In the European market, smart currently keeps expanding its presence at a rapid pace. "We are delighted to have already successfully established subsidiaries in all major European markets and on-boarded the market representatives", said Dirk Adelmann, CEO of smart Europe GmbH. "We are all set to turn smart's vision for the future of urban mobility into reality".

News related to smart

smart has unveiled the all-new smart #5 at the world premiere event in Byron Bay, Australia. With this vehicle, the brand is entering the premium mid-size SUV segment. The smart #5 is the third vehicle in the brand's all-electric portfolio. Alongside the smart #1 and #3, the smart #5 offers another premium SUV equipped with state-of-the-art electric drive, ADAS technologies and a seamless, intelligent cockpit. With...

28 August 2024

The all-electric smart #3 made its European debut at the IAA Mobility 2023 in Munich after its unveiling at the Auto Shanghai in April earlier this year. The vehicle features a sporty coupé body, athletic curves, and a powerful "shark nose." The wide A-shaped grill and slim LED headlights skillfully round off the front view. The rear is accentuated by a striking spoiler. The large wheels also blend harmoniously into...

4 September 2023

After the successful market launch in Germany and an ever-increasing availability and delivered cars for customers, with the Pulse smart announces the adventurous variant of the #1 that will hit European roads in 2023. For the German market, smart #1 Pulse will be available to order starting the 22nd of June. Other European markets will follow subsequently in 2023. The price in Germany starts at EUR 46,490. The...

22 June 2023

smart #3 has been unveiled today at Auto Shanghai as the brand's first intelligent pure electric compact coupe SUV, following the "sensibility and agility" design philosophy tailored by the Mercedes-Benz global design team for the smart brand. Outside, stimulating, and dynamic; inside, a new luxury future. The new smart #3 touches the heart with its "new luxury sports aesthetic" from the inside out. The smooth body...

17 April 2023

The biggest smart yet, Smart #1, has, actually, no relation to the previous smart fortwo and smart forfour EVs. Built as a joined initiative between Mercedes-Benz (design) and Geely (development), it happens to be the first European EV based on Geely's new SEA s the first European electric vehicle that features Geely’s new SEA (Sustainable Experience Architecture) EV platform. Geely's Zeekr 001 is also based on it...

8 April 2022

At IAA Mobility 2021, Mercedes-Benz presented the first concept vehicle from the new-generation, all-electric smart models - the smart Concept #1. The smart Concept #1 is an urban SUV on a purpose-built BEV architecture. This allows an extremely compact exterior with short overhangs and very generous interior space. In addition, Mercedes-Benz Design has applied a very puristic approach to arrive at the new iconic...

6 September 2021

At the IAA MOBILITY in Munich from 7 to 12 September, Mercedes-Benz is showcasing the full breadth of its current and future electric mobility line-up – from compact models to performance luxury saloon to multi-purpose vehicles (MPVs). The premium carmaker will use this show of strength across all of its sub-brands to underscore its “Lead in Electric” claim. Mercedes-Benz, Mercedes-EQ, Mercedes-AMG, Mercedes-Maybach...

1 August 2021

More than three months ahead of its scheduled world premiere at the IAA Mobility 2021 in September, smart is offering a first sneak peek at the design of its new all-electric SUV show car. The smart eSUV will be the first concept from smart Automobile Co., Ltd., a joint venture founded in December 2019 between Mercedes-Benz AG and Geely Holding Group. The first of the next-generation models will be a true smart SUV...

21 May 2021

Daimler has unveiled a special edition of an all-electric smart vehicle - the smart EQ fortwo edition bluedawn. Some of the model's characteristic features include bodypanels and tridion safety cell in matt velvet blue. This colour provides a harmonious and effective complement to the high-gloss black of the front spoiler, air inlet grille trim, accent trim parts on the side skirts, the 16-inch monoblock light-alloy...

27 January 2021

Mercedes-Benz said that in 2022 a total of eight Mercedes-EQ electric vehicles will be produced at seven locations on three continents. In May 2019, production of the Mercedes-Benz EQC at the Mercedes plant in Bremen (Germany) was integrated into ongoing series production. Just a few months later the German-Chinese production joint venture, Beijing Benz Automotive Co. Ltd. (BBAC), launched EQC production for the...

14 December 2020

The new global smart joint venture between Geely and Mercedes-Benz in China has established smart Europe GmbH as a wholly-owned subsidiary to supply, sell and service future smart vehicles in the European market. It will be located in Leinfelden-Echterdingen, Stuttgart. A new all-electric vehicle architecture will become the foundation for smart's entry into the premium B-segment range with its first products...

27 July 2020

The smart EQ series is now on sale in the UK and the local smart website has listed the official prices. Here they are for the basic trims of the models: 2020 smart EQ fortwo coupé - £20,350 inclusive of the £3,500 PICG grant 2020 smart EQ fortwo cabriolet - £23,920 inclusive of the £3,500 PICG grant 2020 smart EQ forfour - £20,785 inclusive of the £3,500 PICG grant smart specifies an operating range of 111-114 km...

23 January 2020

A month ago, we reported that Daimler and Geely are in talks for building electrified Smarts in China. Today, Daimler announced that it, indeed, has formed a 50:50 global joint venture with Geely to develop and operate the "Smart" brand globally as an all-electric one. The new company is based in China, so will be the production site. The first new all-electric Smart model is expected to be launched in 2022. The...

28 March 2019

Currently, Daimler is examining possible cooperation with the Chinese automaker Geely for building all-electric successors of its Smart car. This has been reported by the German managaer magazin which has received confirmations from several people familiar with the matter. Daimler's Chinese joint venture partner Baic is also interested. "We are working on the concept for the Smart successor model and are in talks...

27 February 2019