BMW has announced that the Mini brand gets new management in the face of Bernd Körber (44). Mr Körber has taken over as of April 1st. He is not a stranger to the brand because his first job at BMW Group when he joined in 2003 was the Mini marketing planning, product management and international brand management. In his new role as Head of Mini, Bernd Körber follows Sebastian Mackensen, who in October 2018 took on...

9 April 2019

In a conversation with Automotive News Europe, Peter Schwarzenbauer, a BMW board member who is also in charge of the Mini and Rolls-Royce brands, has unveiled that as of this month he will be focused on the brands' electrification future prior to his retirement in October. During that time span, his primary goal will be the successful launch of the Mini E. Mr Schwarzenbauer has confirmed that the model will be...

8 April 2019

BMW is currently testing the iX3, i4 and iNEXT at its winter test centre in Arjeplog, Sweden. This place is situated at the edge of the Arctic Circle and offers perfect conditions for rigorous testing of the models' high-voltage batteries and the power electronics of BMW eDrive technology as well as the suspension control systems. BMW iX3 will be launched next year and will be the first to feature the fifth...

25 March 2019

Spiegel comes up with another interesting material but this time about the Mini E. When Tesla was just a startup and Nissan Leaf was a prototype, BMW created the first electric Mini and has even produced 500 units. These were not for sale but for a test fleet awarded to selected customers. Thus BMW received practical EV experience which helped it launch the BMW i3 in 2014. Evidently, BMW is planning on reviving the...

6 March 2019

The annual Mobile World Congress held in Barcelona is mainly focused on mobile devices and related technologies. However, automakers do find a specific niche to fit in via their technologies for mobile car solutions. Today BMW announced its "BMW Natural Interaction" system, which allows the drivers to use their voice, gestures and gaze at the same time in various combinations to interact with their vehicle. The...

25 February 2019

BMWBlog reports that, according to one of their sources in Munich, BMW is working on an all-electric BMW i7. The future BEV is expected to hit the market in 2022 and will be the electric equivalent of BMW's 7 series. The company already possesses trademarks for i7 up to i9 since 2012 and has renewed them last year. The source continues that the target WLTP range is 600 km (384 miles). This could be quite a...

7 February 2019