A year ago, KIA unveiled its Plan S - the mid- and long-term strategies of the company which includes the launch of 11 EVs by 2025and sets a target of 6.6% global EV market share. Today, KIA updated the Plan S with three core pillars: Complete 11 model EV lineup with 7 dedicated EVs by 2026; sell 1.6 mil eco-friendly vehicles annually by 2030 Launch first PBV model in 2022; sell 1 mil units annually by 2030...

9 February 2021

Kia's new brand purpose and future strategy has been unveiled today under a new slogan - Movement that inspires. Removing the "Motors" from its name (previously "Kia Motors Corporation"), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers' daily lives. This also shows a commitment to its long-term "Plan S" business strategy. Kia's new brand...

15 January 2021

As part of Kia's future EV product strategy event earlier today, Kia's President and CEO Ho Sung Song showed off a sketch of several of the brand's future battery-electric vehicles. It plans on launching a diverse range of dedicated BEVs and partner with EV charging companies worldwide to become one of the market leaders. Kia's "Plan S" strategy includes BEV portfolio expansion to 11 models by 2025. During the same...

16 September 2020

Following record sales its EVs in Europe in the first quarter of 2020, Kia shared its plans for future growth. Earlier this year, Kia announced its Plan S - a mix of long-term and mid-term strategy steps that will establish the brand's leading position in electrification and mobility systems, automotive connectivity and autonomy. During this first quarter, 6% of Kia's total European sales were BEVs. What does the...

13 May 2020

Kia Motors reported record European sales for new PHEVs and BEVs in the first quarter of 2020. This increase also marks Kia's highest European market share in the first quarter. Despite the drop in total sales caused by the COVID-19 pandemic, Kia sold 21,340 electrified vehicles which marks a 20.8% growth and accounts for almost 1/5 of all new Kia sales in Europe - 18.9%, up from 13.4% for Q1 of 2019. Of the...

18 April 2020

KIA held a special press conference yesterday, during which it presented its "Plan S" - the mid- and long-term strategies of the company to establish a leadership position in the fields such as electrification, mobility services, connectivity and autonomy. In 2021, KIA will launch a dedicated battery electric vehicle (BEV) and by the end of 2025, it plans to launch a total of 11 BEVs. It expects this to secure a...

15 January 2020